RUANAS

All documents

DOCUMENTS EXP

50.000.000

Operating costs

20.000.000

Marketing and promotion

RUANACOL S.A.S.

International Logistics Management

Registration as an Exporter: You must register in the Single Tax Registry (RUT) to comply with the obligations established by the DIAN. The ruanas would use the nomenclature code 6114.90.10.00

Investors

• A contract must be concluded with the United Kingdom, specifying the INCOTERMS terms. The INCOTERM FAS will be used. The necessary documents must be reviewed and processed, such as the certificate of origin if required. Customs processesIn addition,
• registrations must be made with the Chamber of Commerce, the National Registry of Exporters and invoices authorized by the DIAN must be obtained. , as necessary.

PACKING

Optimum condition and presentation

PRODUCT

"Wrapped in the history and warmth of Colombia, our ruanas weave a link between artisan tradition and modern elegance, bringing with them the warm embrace of our culture to every corner of the world."

TYPES OF TRANSPORT MEANS

MARINE TRANSPORT

FAS

Market

Inform of the Chief Marketing Officer

See inform

Payment Methods and Exchange Procedures

Currency refunds must be made through commercial banks and financial institutions. And international payment methods must be established with the client in the United Kingdom.

Team

150.000.000

Production

20.000.000

Logistics

400.000

Insurance

5.000.000

Packaging

RUT y RUES

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Fashion Market

The United Kingdom is a major player in the global fashion industry, with London ranking highly as one of the top fashion capitals worldwide. In 2020, London secured the third position in the annual ranking of fashion capitals and claimed the top spot in the Global Sustainable Fashion Capitals list. The fashion sector is vital to the UK economy, generating over £17 million in revenue in the 2021/2022 period, with significant contributions to supporting talent through initiatives such as a £1.3 million donation. London's reputation as a fashion hub attracts designers and brands from all over the world, making it a hotspot for creativity and innovation. Key events like London Fashion Week and various trade shows draw global attention and contribute to the city's status as a fashion destination for tourists worldwide.

RUANACOL S.A.S.

Market

• Inform of the Chief Marketing Officer

Types of Means of Transport

FAS

MARINE TRANSPORT

Given that the FAS incoterm implies the delivery of the merchandise at the port of shipment, the most appropriate means of transportation for this case would be maritime transportation. Therefore, this means of transportation is recommended to be able to carry the ruanas.

• Varied composition: Made mainly with sheep wool, but may also contain other natural fibers such as alpaca or high-quality synthetic fibers.
• Versatility of use: They work as casual outerwear, home blankets or covers for outdoor activities.
• Craftsmanship quality: Each ruana is woven with care and attention to detail, guaranteeing a durable, high-quality garment.
• Traditional Colombian Design: Patterns and designs inspired by the rich Colombian culture, adding a unique and distinctive touch.

• Respect for the environment: Use of sustainable practices in production, such as the use of eco-friendly dyeing methods and support for local communities.
• Variety of dimensions: Lengths between 1.5 and 2 meters and weights from 500 grams to 1 kilogram, adapting to different preferences and needs.
• Cultural identity: They represent Colombian history and tradition, connecting emotionally with consumers interested in local crafts.
• Commitment to excellence: They comply with internationally recognized quality standards, supporting the brand's reputation as a reliable and ethical manufacturer.

Characteristics

Characteristics of the product to be exported

1. Highlight the Colombian origins of ruanas as a key selling point.2. Emphasize sustainable practices in production to differentiate the product. 3. Highlight the craftsmanship and story behind each ruana to add emotional value. 4. Offer customization options and collaborations with local designers to attract customers looking for exclusivity. 5. Consider various distribution channels and offer exceptional customer service to strengthen presence in the international market.

Budget

Objective: To estimate the costs associated with exporting 100% pure virgin wool ruanas from Colombia to the United Kingdom, considering the following aspects:

• Production: Manufacturing of the ruanas in Colombia.
• Logistics: Transportation from Colombia to the United Kingdom, including taxes, tariffs, and insurance.
• Packaging: Packaging and labels for the ruanas.
• Marketing and promotion: Making oneself known in the UK market.
• Operating costs: Fixed costs of the exporting company.

Nicolas Herrera Bautista

Quinto semestre Universidad del Rosario

The right packaging can contribute to a professional and attractive presentation of the products, which can have a positive influence on the customers' perception of the brand.

PACKING

Ensuring that garments are properly packaged and protected during shipping is essential to ensure that they arrive in optimal condition at their final destination.

• Garantee protection and secure Las Ruanas
• Contributes to the presentation of the products

Aduanas

5111 Tejidos de lana cardada o pelo fino cardado.

Se debe presentar la Declaración de Exportación ante la DIAN, acompañada de - Factura Comercial (en inglés y español).-Lista de Empaque (en inglés y español). -Certificado de Origen (si es requerido). -Documentos de Transporte (obligatorio). -Procedimientos Aduaneros: La aduana puede requerir inspecciones físicas, automáticas o documentales.

Michel Vega

CPO

Danna Forero

COO

Nicolás Herrera

CHTO

Valentina Melo

CFO

Federico Pardo

CMO

Daniel Esteban

CEO