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Caroll Viviana Cardozo RuízGroup: 182April 8, 2024Market approach method

Market approach method

Market transactions are a convenient and useful way of determining the value of an asset in anticipation of negotiating a purchase or sale.

• Processes related and mathematical formulas to the calculation of he value of technology using the selected method

Buying and selling real estateSellers and purchasers of real estate and used cars know, or can readily ascertain, what other parties have agreed for similar houses in the same area, or for the same make and year of car.

Licensees sometimes require details of subsequent licenses to be provided.

LicensesThe same approach is beneficial in licensing, though perhaps not as useful because there will seldom be identical technology and intellectual property packages

TIn summary, the usefulness of the market approach is often very limited. Generalizations, surveys and industry norms at least provide a starting point. What can be much more useful, however, is knowledge of a comparable licensing arrangement in the same industry which could provide another basis or check for a particular valuation of a particular technology.

Formula Fórmula del Mercado Potencial Q= n x p x q Q= Mercado potencial n= Número de compradores p= Precio q= Consumo per cápita

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