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Worldwide Communication

IAlessandro Palladini4AGC

Types of communication

Formal communication follows defined channels and hierarchical structures, while informal communication relies on personal connections. Verbal and non-verbal cues, such as gestures and tone of voice, are essential in conveying messages effectively. Non-verbal cues can reinforce or contradict verbal messages, impacting their interpretation. Despite cultural differences, some universal aspects of non-verbal communication exist.


According to Albert Mehrabian, verbal communication, what we say, constitutes 7% of total communication, paraverbal communication (tone, rhythm and volume) constitutes 38% of communication, while non-verbal communication constitutes 55% of communication.


non-verbal communication

Channels of communication

Choosing the right communication channel depends on understanding the audience, message, and goal. Once these are clear, determining how to convey the message becomes crucial. Different channels suit different needs; for example, radio lacks visuals, while outdoor advertising may not reach niche groups effectively. Thus, selecting the right channel is vital for effective communication, with options including print, broadcast, and digital media.

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What is communication?

Communication involves exchanging information through symbols or behavior, bridging gaps between people. It serves various purposes like sharing knowledge and expressing feelings. The process includes a sender initiating a message, transmitting it through channels to a receiver, who decodes it, with feedback confirming reception.

Communication List

Visual communication

Visual communication uses images, signs, and charts to inform, persuade, or entertain, offering advantages like simplicity, instant understanding, cross-cultural appeal, enjoyment, effectiveness, and improved information retention.

Music as communication

Music, a universal form of communication, connects people emotionally and socially while impacting mood and quality of life. Additionally, music training can enhance verbal communication skills through its effects on the nervous system.

Subliminal communication

Subliminal communication operates beneath conscious awareness, influencing us despite going unnoticed. Originating with the Ancient Greeks, it's used today in advertising. Techniques involve rapid visuals and embedded audio messages, affecting the subconscious. .

Popular communicators

Great communicators leave a lasting impact with emotive language, visual imagery, and audience understanding. Winston Churchill's mastery of rhetoric and personal conviction inspired trust, while Martin Luther King's powerful phrases and effective delivery in his "I have a dream" speech resonated deeply