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Transcript

  1. Presentation
  2. Strenghts
  3. Weaknesses
  4. Opportunities
  5. Threats

Sommary

  • Specializes in the design of drinks
  • It offers more than 500 beverage brands in more than 200 countries and territories
  • 700,000 employees
  • Was created in 1892
  • The founder is Asa Griggs Candler
  • The CEO actual is James Quincey

Presentation

  • leader presence in 200 countries
  • strong investment capacity
  • permanent innovations
  • has several subsidiaries
  • most robust supply chain
  • good marketing strategy
  • loyalty of its customers

Strenghts

  • controversy over health effects
  • problematic container
  • unlike pespsiCO no food activity
  • groundwater management issues
  • PepsiCO drinks giving it tough fights over market share

Weaknesses

  • Ever expanding market
  • Diversification
  • New products and reduction of added sugars (healthy product)
  • Strenghten the presence in developing countries
  • Acquire other companies to strengthen the company
  • RSE: water conservation, recycling

Opportunities

  • pandemics and supply (covid-19)
  • change of mentality towards sutainable development
  • people make healthy choice
  • regulatory standards of other countries
  • powerful competirors
  • inflation have affected its market share

Threats

  • influential brand
  • has a lot of brand
  • large place on the market
  • invest healthy drink

Conclusion:

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