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By Anna Karen Sánchez

Business Analytics VS Business Intelligence

Conclusion

MD Example

Mapping Decisions

Differences

Definition BI/BA

Introduction

TABLE OF CONTENT

Definition and main differences

01 BI and BA

Used to derive new insights by answering questions like:

  • What will likely happen if this trend continue?
  • What´s next?

Business Analytics

Business Intelligence

vs

Forward lookingpredicts future trends

Backward lookingCatalogue past data, drill-down query

Primarly answers predefined questions like:

  • What has happened?
  • When did it happened?
  • Who, what is the trend, how often?

Definition and Example

02 Decision Mapping

Key Components

4 Basic Elements

A method for creating a visual representation of the logical structure of a decision-making process.

Decision Mapping

  • The process
  • The product
  • Problem
  • Possible solutions
  • Reasons in favor of and/or against
  • Evidence for thinking those reasons are true

STRUCTURE

EXAMPLE

  • Get faster answers to your business
  • Eliminate guesswork
  • Better strategic decisions
  • Improved Control of operation processes
  • Better understanding with 360-degree view of customers
  • Cost Reductions
  • Business intelligence and analytics lead to ROI

CONCLUSION

This tools and strategies helps us in several areas of the company:

  • Baize, M. (2023, 12 abril). Decision Mapping: A Method for Improving Decision Making. https://www.wwt.com/article/decision-mapping-a-method-for-improving-decision-making
  • Kela, P. (2023, 7 diciembre). Business Intelligence vs. Business Analytics: Key Differences. SoftwareSuggest Blog. https://www.softwaresuggest.com/blog/business-intelligence-vs-business-analytics/
  • Nelito Solutions. (2017, 1 septiembre). Business Intelligence vs Business Analytics | BI & Analytics Solution. Nelito Systems Pvt. Ltd. https://www.nelito.com/blog/bi-analytics.html

REFERENCES

Thanks!!