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Transcript

Shiseido Global Innovation Center ・Established as Research Department Testing Room in 1916 ・Relocated to Minato Mirai 21 in Yokohama, Japan in April 2019 ・Conducts development of cosmetics, beauty foods, beauty devices, and beauty regimens, and basic researches that support these developments. ・Offers spaces for collaborative works with partners in different research areas and industry sectors as well as for consumers. ・Welcomes visitors to experience the latest research at facilities (such as Beauty bar at where visitors can create their own personalized cosmetics).

Established in 1990Research and development of products for NARS, Bare Minerals and OEM businessSearch for new materials for cosmetics in USA

Shiseido Americas Innovation Center

Established in 1998Research of consumers in Europe and communication development Research and development of fragrance and skincare products

Europe Innovation Center

Established in 2006 Research of consumers in Southeast Asia and communication developmentStudy of regulations on cosmetics and compliance with applicable laws and regulations

Shiseido Asia Pacific Innovation Center

Established in 2001 (Beijing)Research and development of products for Chinese markets; research of consumers in ChinaStudy of regulations on cosmetics and compliance with applicable laws and regulations Shanghai branch (Established in 2015) Shanghai Fengxian Branch (Established in 2021)

Shiseido China Innovation Center

Established as Research Department Testing Room in 1916 Conducts development of cosmetics, beauty foods, beauty devices, and beauty regimens, and basic researches that support these developments. Offers spaces for collaborative works with partners in different research areas and industry sectors as well as for consumers. Welcomes visitors to experience the latest research at facilities (such as Beauty bar at where visitors can create their own personalized cosmetics).

Shiseido Global Innovation Center