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Business Plan

GOTCHA

Pre-Business Plan Explanation

+ info

The name "Gashapon" is formed by two Japanese onomatopoeias. "Gasha" is the sound for turning the vending machine handle, and "pon" is the sound of the capsule landing in the tray.

  • Each machine typically contains 4-6 item types
  • Each item will have a variying chance to dispense

A Japanese Capsule Vending Machine With Merchandise Toys Made For All Ages

Pre-Business Plan Explanation

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A convention is a gathering where enthusiasts with shared interests, like anime or comics, come together to celebrate their passions, exchange ideas, and engage in various activities within the vibrant subcultures they love.Merchandise stalls are held at Vendor Halls, where a diverse array of sellers offers a mix of official merchandise, collectibles, and niche products related to the convention's themes.

CONVENTIONS

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The Problem with Convention Vendor Halls

The Business Opportunity

No Interactivity

Lack of hands-on and participatory activities for attendees

Lack of Experience

Buying products at events lacks engagment or enjoyable risk

Limited Variety

Hard to find a comprehensive range of unique products

GOTCHA

Next

Introducing...

The Traveling Gashapon Toy Store

Turn the nob and what will you get? A capsule full of mystry and joy! From anime character charms to goofy little nicknacks, these japanese machines will fuel a fandom with a plethora of miniature memorabilia.

Collectables With Iconic Characters

Cool and Absurd Products and Toys

Small Figurines and Merchandise

Product Examples

Next

Click Here for Google Analytics

JULY 2022

Oppotunity Alert:Sudden Increased Popularity of Google Searches for Conventions

After the peak of Covid-19 Pandemic, there was a sudden rise in people who attended events such as: Concerts, Sports and Conventions

Industry Analysis

Industry Analysis Pt. 2

Note: Competition WILL Vary From Convention to Convention

Home Decor

JAPAN WAVE

Comic Reseller

COMICOPIA

Figurine Reseller

OtakuSekai

Mini Toys Reseller

GOTCHA

Vendor Hall Breakdown

Transportation

While events attended will primarly be in New England, gas, accomadation, and vechicle rentals need to be accounted for.

FIXED COST

Capsule Toys

Vendor Hall Price

Vending Machine

One time purchase of $4,000 to buy and ship 10 Two-Layer Gashapon Machines. 20 Individual machines.

Expected Expenses

Vendor/Exhibitor Spaces at conventions can easilsy cost $500 or more.

One batch includes 30 - 40 capsules at $80 (Each Unit is $2.00 - $2.60 Each)

Despite being small, most of the products are high quaility, justifying the price.

$160 Profit

40 Capsules Sold = $240

$2 Per Capsule

1 Capsule = $6*

Retail Price

40 Capsules = $80

Wholesale Price

Depending on the batch price, retail for each gashapon spin is3 Tokens ($6)*

$2.00 = 1 Token

Token Exchange System

Pricing Strategy ((Work in Progress))

Next

Recap

Gotcha LLC aims to spread the joy of Japanese media by offering miniature toys and merchandise through iconic "gashapon" machines. Our goal is to bring this experience directly to convention-goers, by combining the thrill of collecting with a fun and engaging activity for attendees.

Thanks!

Down with boring content in your presentation: make it entertaining

We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it.

Solution

Problems

  • There is a lack of Innovative and exciting vendor techniques at conventions
  • Selling products at events lacks a dynamic and engaging experience, providing little chance for excitement or risk
  • Insufficient diversity of products, always the same 3: Prints, Buttons and Stickers
Soultions
  • Introduce a more immersive and thrilling approach by inhancing purchasing experience for fans of specific shows or games
  • Address product scarcity, by offering a broader selection for enthusiasts seeking a more comprehensive range of collectibles

Business Opportunity

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Contextualize your topic

Communicating in the same old ways is boring and doesn’t engage people. We do it differently.

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Contextualize your topic

We annihilate boredom. We create things the brain likes to consume because they stimulate it.

Product-Service

2. Animation

4.WOW Efect

3. Creativity

1. Interactivity

Visual content is a transversal, universal language, like music.

We generally grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. We receive things through our eyes; the first image is what counts. We associate visual content with emotions.

Features

Current customers

Benefits

Pose a dramatic question; this is the essential ingredient for holding the audience's attention.

Our brains are hardwired to consume visual content. Some facts: we receive 90% of the information we process through sight and we process visual content up to 60,000 times faster than text. That’s why visual communication is more effective.

A great presentation is clear and structured

Sam
som
tam

15M€

That way you’ll hold your audience’s attention

2,3B€

You can enter numberslike this

24,9M€

Even if you’ll explainit verbally

By using interactive resources, you’ll be able to distribute information in different levels,making it easier to understand.

Market

Competitive advantage / Differential value

inefficent

efficent

difficult to use

easy to use

Competitor

Competitor

Competitor

Your Solution

Use tables and infographics

Market

A great presentation...

Go to market

It’s ordered, hierarchical

and structured

It’s got the Wow effect

Very Wow

Make sure your audience

remembers the message

Measureresults

and experiment

Activate and surprise

your audience

Generate experiences

with your content

Awesome Interactivity

Design

🚀

Animation

Creativity

Magic

Maps are a great ally, use them!

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

Our brain is biologically primed to process visual content. Almost 50% of our brain is involved in the processing of visual stimulus.

GTM Strategy

Usergrowth

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Refinedplatform

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Minimumvalue product

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Financing

A great presentation is clear and structured

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Financing

And add toppings: interactivity and animation

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Turn numbers into a story with a graph

Telling stories with an order and a hierarchy is fundamental

Icons are always a good ally

03

And for you to wow your audience

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The important thing is for everything to be suitable for the topic

And animations to make it fun

Awesome timeline, step by step

You can add interactivity to your timeline

Puedes describir brevemente en qué consiste la línea temporal de tu presentación y exponer los hitos alcanzados oralmente para que nadie se duerma.

Icons are always a good ally

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06

Design

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and a hierarchy is fundamental

04

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Telling stories with an order

03

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Use timelines to tell stories in an orderly, hierarchical, structured, and concise way.

You can briefly describe what the timeline of your presentation consists of and state the milestones achieved verbally so that no one falls asleep.

Roadmap - Milestones

Structure

20xx

Plan

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01

Puedes describir brevemente en qué consiste la línea temporal de tu presentación y exponer los hitos alcanzados oralmente para que nadie se duerma.

The important thing is for everything to be suitable for the topic

20xx

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Turn numbers into a story with a graph

20xx

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And animations to make it fun

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You can add interactivity

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Animate your content and take it up a notch

Animation adds value to our content by helping us to capture attention, prioritize ideas, and make sure our audience remembers the content.

Impress

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Communicate

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Evitamos formar parte de la saturación de contenido en el mundo digital.

Necesitamos interactuar unos con otros. Aprendemos de forma colaborativa.

Contamos miles y miles de historias. ⅔ de nuestras conversaciones son historias.

03. Seres sociales

01. Seres visuales

04. Seres digitales

02. Seres narrativos

Somos capaces de entender imágenes de hace millones de años, incluso de otras culturas.

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Valor

Tax Not Included

Invoice Sent By Machine Supplier

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Sample Pricing:Source: ConnectiCON Vendor Hall/Dealer Hall Pricing

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!