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Dynamic ads







How to create dynamic ads

What are dynamic ads?

Dynamic ads

Meta Advantage+ catalog ads

Meta Advantage+ catalog ads (previously known as dynamic ads) automatically deliver relevant product recommendations to people based on their interests, intent and actions.

Facebook's dynamic ads enable you to automatically promote your entire product catalogue across Facebook, Instagram and Audience Network without having to create thousands of individual ads. Dynamic ads capture the intent signals that customers show on websites and apps to ensure that the right products are connected to the right people.

What are dynamic ads

You can create an Advantage+ catalog ad with the carousel, single image or collection ad format. When you create your ad, you have the option to use different creative options such as overlays and offers to encourage people to take action on your ad. If you turn on dynamic creative, you'll automatically run Advantage+ catalog ads.

How to create Dynamic ads

select catalog at the campaign or ad level.

Sales: Choose Use a catalog at the campaign level. App promotion, engagement, leads or traffic: Choose your catalog at the ad level. Dynamic audience options are not available for these objectives.

create campaign

Choose sales, app promotion, leads, engagement, or traffic as your objective.

Go to Meta Ads Manager.

Select + Create.

1. Create a catalog2. Install a pixel on website3. If you have a mobile app, install the Facebook SDK in your app and set up the required app events to run Advantage+ catalog ads4. Connect your pixel or SDK to your catalog


Advantage+ catalog ads look like other single image, carousel or collection ads on Facebook, Instagram and Audience Network. You can run them using the Sales, App promotion, Engagement, Leads and Traffic objectives.

A great presentation is clear and structured


Organic reconsideration

To help people revisit your catalog, product details from your ad campaign may appear in organic reconsideration experiences.


Retargeting: Retarget your website or mobile app shoppers to remind them of items they viewed but didn't buy.

Ad delivery

To find new customers: Reach new people who've expressed interest in your products (or products similar to yours) using broad audience targeting, even if they haven't visited your website or app yet.