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PRESS START

PRESENTATION

Gameification

Gameification

Conclusion

Gaming can make a better world

Types of Gamification

Current Projects

Statistics

Gamification Psychology

Definition

INDEX

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i. gam·i·fi·ca·tion /ˌɡāməfəˈkāSH(ə)n/ noun: gamification the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

Definition:

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Statistics

+Social Networking

+Knowledge Checkpoints

+Leaderboards

+Challenges

+Contest

+Points

Types of Gamification

Types of gamification cont...

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Gaming can make a better world

Motivation unlocked

gamification psychology is rooted in a principle called operant conditioning. The concept involves using learned associations to determine the likelihood of a behavior occurring. Simply put, people are more likely to repeat behaviors that yield positive reinforcement – and avoid those that result in negative consequences. Autonomy, mastery, empowerment, and social influence are powerful currencies – and gamification activates all of these. Our brains are hardwired to crave the ‘reward chemicals’ that we release when we succeed. Serotonin – known as the ‘happy chemical’ – is one of these mood-regulating chemicals that’s released when we feel proud or important. Using instant notifications and gamification elements like badges and points can trigger the release of serotonin, boosting moods and motivation – and ultimately, their performance.

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Gamification Psychology

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Global Industry Stats

  • The North American gamification industry, led primarily by the U.S., is valued at $3.8 billion.
  • The global game-based products and services market is expected to grow at a compound annual growth rate of 12.9% between now and 2025.
  • 70% of Global 2000 companies use gamification in some way.

3. Challenges Challenges are not as in-your-face as points or contests. Gamification tools are geared toward the instant gratification of your customers. Challenges can be applied when the motivation and activity of your customers are low, so you need to “push” them a little. Some extremely effective challenge ideas could include things like: - Finish the game on a specific date - Collect as many points in a selected game during a single day - Beat your teammates and get the highest score These spur-of-the-moment challenges can jumpstart your audience and create a sense of urgency.

  • Improved Motivation
  • Improved Collaboration
  • Instant Feedback
  • Save Time
  • Better Performance outcomes
5 Best Benefits of Gamification

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6. Leaderboards Leaderboards are commonly recognized as an effective ranking system within gamification. Just like in many competitive games, winners deserve to be recognized and announced for all to see. A good way to convey leaderboard information can be by: - Creating a podium-type visual with first, second and third place - Recognizing quantitative points for each person on the board - Showing just how close the runner-up is to snatching up the third-place spot Displaying this information demonstrates just how achievable it is to become the best at a given task and earn a reward in return.

1. ContestsSales contests are an ideal way to use gamification in your campaigns. These competitions can award customers for any accomplishments they make after playing your games.The rewards, can be based on parameters like:- Whoever finishes the survey - Whoever gets a score higher than (specific number)- Whoever plays the same game more than (specific number) timesWith these rules in place, anyone can achieve a reward. It’s a simple, effective way to get customers to come back to your website.

Statistics by Company Results

  • Gamification results in 14% high scores on skill-based assessments.
  • An estimated 80% of workplace gamification efforts fail to meet a company’s objectives due to poor planning and design and a lack of creativity and meaning.
  • When gamification is used to incentivize workers, customer satisfaction and employee performance improve.
  • A whopping 95% of employees prefer a gamified work experience.
  • About one-half of American workers are casual gamers outside of work.
  • A gamified workspace increases employee happiness by 89%.
Statistics by Employees

5. Social Networking Social networking in sales is perhaps the most powerful tool to encourage communication between you and your customers. Now, you don’t have to do it in the traditional way. Instead of regular social media posts, you can introduce specific games and open a conversation in the comments. This is a safe space where people get to talk about their preferences, experiences and many more. The benefits of having social networking included in sales gamification include: - Providing an informal network for customers to chat and build a relationship with sales reps. - Advocating for teamwork and collaboration. - Opening up real-time conversations between sales reps and customers and discussing different topics You can easily include URLs that lead people directly to your branded game. After they play it, encourage them to go back to the social network and share feedback or join the discussion.

Benefits and Education

  • Recent studies show that employees experience a 48% engagement increase with gamification.
  • Gamification helps to significantly improve information retention by approximately 40%.
  • Gamification has been linked to a 50% improvement in student productivity.
  • In some instances, gamification can improve student test scores by as much as 34%.
  • 67% of U.S. students prefer gamified learning experiences.

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4. Knowledge Checkpoints Regularly checking your customers’ knowledge about your brand is a positive way to ensure their loyalty. It also helps to ensure that they have a strong grasp of all the information they need about a specific offer. Knowledge checkpoint games allow sales reps to: - Provide educational activities for new customers - Remind old customers of product’s features and benefits - See how much people actually know about a product and use this information to improve product descriptions - Analyze which products people are most familiar with and which ones need a better marketing campaign Implementing gamification through knowledge-type games could point out certain weak-spots and help businesses educate their customers in the process.

2. Points Points are similar to contests in encouraging customers to complete a specific challenge and win prizes. The points system is also great for motivating people to complete surveys or other feedback materials that can be valuable for your business. Tasks that can be awarded points include: - Specific game score - Number of points in a multiplayer game - Willingness to complete a survey - Social media shares All of these small tasks are what it takes to make simple connections grow into amazing sales results.

Elements

Knowledge Checks

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