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Le marketing présentation de 2024 Etienne Turlotte

LE MARKETING Presentation

Jeux A l'aide d'une image, d'un slogan, d'un son deviné l'entreprise

Bibliographie

Merci

Conclusion

III. Simitudes

III. Confrontation

III. Changements

II. Nouvelles techniques

II. Élargisement du marketing

I. Techniques de bases

I. Origines

II. L'arrivé d'internet

I. Définition

Plan

Ensemble des techniques qui ont pour objet la stratégie commerciale et notamment l'étude de marché.

I. Définition du marketing

I. Origines M. Kholer

Philip Kotler, né le 27 mai 1931 à Chicago, est un professeur de stratégie marketing et de marketing international. « Le marketing est l'ensemble des techniques et études d'applications qui ont pour but de prévoir, constater, susciter, renouveler ou stimuler les besoins des consommateurs et adapter de manière continue l'appa- reil productif et commercial aux besoins ainsi déterminés. »

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I. Techniques de bases

A l'origine les premières méthodes sont :- le bouche à oreille- les publicités papiers - les publicité à la radio et à la télivision - les promotions inscrites dans les magasins

II. Arrivé d'internet

Premières apparition du marketing avant 1896

Arrivée d'internet en 1969

Démocratisation d'internet 1990

Nouvelle étape l'IA en 2024

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II. Élargisement du marketing

Internet à permit de relié des milliards de personnes

80%

Le marketing d'influence est un secteur en pleine expansion, on y retrouve le marketing d'influence qui est le fait avec une célébrité sur les réseaux sociaux de promouvoir un biens ou un services contre une somme d'argent ou des produits de l'entreprise. Cette technque permet de consolider son image de marque et ramener de nouvelles client potentiels sur cette marque

III. Les nouvelles techniques

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Data en marketing d'influence

Marketing d'influence

16,4 M

Publicité conforme

53%

Influenceurs

150 K

D'utilisateur

2,9 M

Techniques

Référencement

Marketing par email, sms, ...

Personnalisation du cliblage

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III. Confrontation

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Compliqué de propecter un grand nombre Cout élevé Mesures et suivie des performances inexistantes Aucune interractvité

AVANT INTERNET

Propsecter un grand nombre est a la portée de tout le monde Couts faible Suivie de performance possibleMis en place d'intérractvité

APRÈS INTERNET

vs

  • Le Monde n 2426 (janvier 2023) Influence sous surveillance
  • Magazine Economie et manaement La mercatique au XXIe siècle

Sitographie

Bibliographie

  • https://www.e-marketing.fr/Definitions-Glossaire/est-que-marketing-238286.htm#:~:text=Quelle%20est%20la%20définition%20du,organisations%20pour%20influencer%20leur%20comportement.
  • https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwj3ifHk0ISFAxVRXqQEHbhvBskQFnoECE8QAQ&url=https%3A%2F%2Ffr.wikipedia.org%2Fwiki%2FPhilip_Kotler&usg=AOvVaw2O22UW9ySiEqoxurdywfzu&opi=89978449
  • https://chat.openai.com/c/b0477936-979f-4094-96aa-60c5e9160e6d
  • https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwid4oTu0ISFAxVLU6QEHZe1DvoQFnoECFEQAQ&url=https%3A%2F%2Fwww.onisep.fr%2Fmetier%2Fdecouvrir-le-monde-professionnel%2Fmarketing-publicite%2Fles-metiers-et-l-emploi-dans-le-marketing-et-la-publicite&usg=AOvVaw10wLejR1wX6jHlkjKZrwRz&opi=89978449

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