Want to make creations as awesome as this one?

Transcript

Rhetoric

Start

We use Rhetoric on a daily basis it is the art of persuasion

Fear appeals

Pathos

Stereotyping

Propaganda

Name calling

Bandwagon

Glittering generalities

Plainfolks

Testimonial

Logos

Cardstacking

Ethos

01

ethos

Ethos is all about credibility. This is probably the most important because without trust, you cannot persuade someone

Ethos

+ info

The FDA provides credible evidence

According to the FDA, a high fat diet can lead to heart disease

At the end of the day, if you don't trust the message, you won't believe it. What makes something trust worthy?

ethos is all about trust and creibility

+ info

Pathos

Guilt is a common persuasive technique.

Guilt

Sometimes people try to get you excited to buy or do something. Can you provide an example?

excitement

Someone might use fear to convince you.can you think of an example?

fear

An argument that appeals to feelings

Emotion

06

This is something required for other jobs

logic

05

You will get paid

logic

04

There is a huge sale

Logic

03

You deserve it for your hard work

logic

02

You need a new phone

logic

01

You might as well, you have nothing better to do

Logix

Logos

Ethos

Pathos

comparisonWhich is most important?

Buy a phone

Logos

Gp to a party

Pathos

ethos

Do the laundrey

Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts (wiki)

Propaganda

Testimonial

Fear appeal

Bandwagon

Plain folks

Name calling

Gilttering Generalities

Now apply to your paper

You do it all the time

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.