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Compare & Contrast: by comparing the death count of the United States and other countries, the speaker can show how severe the situation is.

Statistics: Many people often brush off severe problems, but with statistics, people are forced to face the bitter truth.

Illustration: By using the main problem, a gun, and by branding it with the flag of the United States, it personalizes the problem a lot more by giving visual proof of the problem.

Problem & Solution: By using the statement, "stop the handgun before it stops you" the speaker gives the problem, the gun, and gives a solution of stopping the handgun.