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Statistics - This PSA uses evidence in the form of statistics to appeal to the audience using logic and numbers. The numbers come from a trustworthy source, so the audience can believe the PSA's claims.

Irony - This PSA uses irony to appeal to the logic of the audience. They use the common saying, "God Bless America," but how can a country be blessed by God if there are thousands of shootings annually?

Symbolism - The flag of the USA symbolizes independence, but it also represents the people of the country. When the PSA uses the flag of the US as a wrap for the gun, it shows that everyone in America is affected by shootings, not just the victims.

Problem and Solution - This PSA states a problem (Handguns killed tens of thousands of people in the United States) and offers a solution (Stop them by protesting, use your voice to spread the message)