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Transcript

AFTER LISTENING

Guided listening

Play a few songs you're used to playing (interesting tunes, famous songs...) to show off the speakers.

Intro

Personalized guided listening

Play a few songs based on the customer's expectations and musical tastes.

Free listening

  • Explain how the application works.
  • Show them where they can find playlists.
  • Leave him alone in the room to play what he wants at any volume.

Information and questions

Open questions, open questions and open questions! This type of question begins with: "Why? "How?" "What?" They encourage a full answer, rather than a simple "yes" or "no". Tailor the discourse to your understanding of your customer.

listening session & post-listening conversation

Here's how the listening session should go.

Hover over the steps and click on the buttons to find out more.

To complete this interactive activity, click on the blue button below.

few tips

The philosophy of listening

A few tips for each track

  • Tell a little story about the tracks (who, when, what's original).
  • Let the customer manage the volume.
  • Ask open-ended questions to let them talk and understand their needs, desires, fears, etc., so you can adapt your pitch.
  • You need to know how much time the customer can spend with you.
  • Reinforce the customer's point of view.

The FPBN listening experience philosophy

  • Adapt to the customer's profile, knowledge and level of expertise.
  • Be progressive in the technicality of listening.
  • Don't challenge the customer.
  • Listen to the customer, let him talk, let him discover our products.