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Transcript

ourCustomers

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Who are they?

  • They are technical connoisseurs with high standards when it comes to equipment.
  • They are constantly on the lookout for the best system and the best sound.
  • They are in competition with their peers.
  • They are comparable to car enthusiasts.
  • Their clientele is predominantly male.

What do they like?

  • They like exclusivity and innovation.
  • They like to show and talk about their system (forums, social media, etc.).

What do they want?

  • Their purchase is the result of a long process of comparison.
  • They devote a large part of their purchasing power.

Click on the questions below to find out more about the characteristics of this profile.

historical target market: the audiophile

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Who are they?

  • They are demanding consumers, living in the moment.
  • Some of them were born in the digital and multi-channel age.
  • They are committed and ethically-minded.
  • They may be men or women.
  • They may be young.

What do they like?

  • They like to treat themselves to new products.
  • They like to listen to their favorite tunes with ease.

What do they want?

  • They are just as happy listening to music from a low-end system as they are using a high-end one.
  • They visit stores for a unique experience.
  • They seek special, personalized brand contact.

Click on the questions below to find out more about the characteristics of this profile.

New target: luxury and lifestyle customers

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