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toyota &Olympic Games




toyota's campaign


the strategy


the green medal

The Toyota's campaign


they introduce their campaign by saying that their brand shares the same values as sport, which are continuous improvement and respect for others. they support this by saying that they aim to make mobility a main source of inspiration and a means of improving the quality of life for all.

the strategy

toyota make this partership for economic reasons, in fact, toyota use the olympics games to make publicity to them.To promote their products of mobility, likes electric and hybrid range of cars

3. The green medal

the brand wants to win the medal to give itself a good image, being the world leader on the electric market.To do that, they give 500 hydrogen cars to olympic games to the mouvement.