Want to make creations as awesome as this one?


Vinamra Agarwal

Vision for IKEA's Furniture Line

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

Materials often used

IKEA utilizes a range of materials including wood, metal, glass, and sustainable materials like bamboo and rattan

Billy bookcase

Ektorp sofa

Malm bed

IKEA is a Swedish multinational conglomerate known for its ready-to-assemble furniture, kitchen appliances, and home accessories. Founded in 1943, IKEA has become one of the world's largest furniture retailers, renowned for its modern and affordable designs.

The Ask

Sincerely, Johan EjdemoIKEADesign Director

Dear, Mr. Agarwal,

We admire your innovative approach to design and would love if you could infuse our brand with your unique vision. As the leading designer behind UrbanEdge Furnishings , we believe your creative insights and expertise can elevate our furniture offerings to new heights of style, functionality, and sustainability. Our brand has long been associated with quality craftsmanship and affordable design solutions, and we see an opportunity to further differentiate ourselves in the market with your visionary contributions. We envision a collaboration that transcends conventional boundaries, where your creativity and our brand's legacy converge to create furniture pieces that resonate deeply with our customers.

Reclaimed Wood

Recycled Plastic

Eco-friendly fabric

For the proposed furniture line, I aim to utilize a combination of sustainable materials such as reclaimed wood, recycled plastics, and eco-friendly fabrics. These materials align with IKEA's commitment to sustainability and environmentally conscious design.


Nature inspired


Design Direction

Our design direction for the proposed furniture line encapsulates a harmonious blend of contemporary elegance and timeless functionality. Drawing inspiration from the clean lines and organic forms of Scandinavian design, each piece is meticulously crafted to elevate both form and function.

innovative features

In addition to aesthetic appeal, our designs incorporate innovative features such as modular configurations, ergonomic comfort, and smart storage solutions.


Sustainability is at the heart of our design philosophy, reflected in our choice of materials, manufacturing processes, and product lifecycle.

brand ethos

Our vision aligns seamlessly with the core values of UrbanEdge Furnishings, emphasizing quality craftsmanship, sustainable practices, and accessible design.

Accent Pieces with Artistic Flair

Outdoor Furniture with Natural Elements

Minimalist Workspace Essentials

Sustainable Bedroom

Multi-functional Storage Units

Modular Seating Solutions

Scandinavian-inspired Dining

+1 (513)- 456 -7384

We are thrilled by the prospect of bringing our shared vision to life and creating furniture pieces that resonate deeply with customers around the world. With our collective expertise and passion for design excellence, we are confident that this collaboration has the power to redefine the boundaries of creativity and innovation within the furniture industry.


Throughout this presentation, we've explored the exciting potential for collaboration between UrbanEdge and Ikea. From our innovative design direction to our commitment to sustainability, each aspect of our proposal has been carefully crafted to align with the core values and aspirations of both brands.

- UrbanEdge Furnishings

Thank you :)