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Summary

Book review

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of the information we assimilateis received through sight

90%

of our brain processes visuals

50%

of what see, we remember

80%

Theme

Genially

‘Your content is good, but it’ll engage much more if it’s interactive.’

Here you can include a relevant fact to highlight. The tone is usually formal and the vocabulary technical, so bear this in mind when drafting.

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We don’t like to bore. We don’t want to be repetitive. Communicating in the same old ways is boring and doesn’t engage people. We do it differently. We annihilate boredom. We create things the brain likes to consume because they stimulate it. Visual content is a transversal, universal language, like music. We can understand images from millions of years ago, even from other cultures.

Summary

Interactive visual communication, step by step:

  • Plan the structure of your communication.
  • Give it a hierarchy and give visual weight to the main point.
  • Add secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure results.

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Name Surname. ProfileWrite an awesome subtitle

Name Surname. ProfileWrite an awesome subtitle

Name Surname. ProfileWrite an awesome subtitle

Name Surname. ProfileWrite an awesome subtitle

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