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Transcript

La Seconda Rivoluzione Industriale ha avuto un impatto profondo sulla società, sull'economia e sulla vita quotidiana, contribuendo alla trasformazione del mondo moderno. Si assiste ad un miglioramento delle condizioni di vita e ad un maggiore potere di acquisto. I distributori automatici, i registratori di cassa, le scale mobili e l’aria condizionata avranno un grosso impatto sul retail* e in particolare nello sviluppo dei centri commerciali. James Ritty, il proprietario di un saloon in Ohio, aveva un grosso problema: alcuni dei suoi dipendenti invece di depositare i soldi delle vendite nella cassa, preferivano tenerli per sé.*vendita al dettaglio

Stile: Antico, Art Nouveau Periodo del design: 1890 - 1919 Paese di produzione: Stati Uniti Materiale: Ottone, Legno Colore: Marrone Dimensioni: Larghezza: 61, Profondità: 39, Altezza: 61

Registratore di cassa

Così inventò il...

Il Ritty Model I, non stampava alcuno scontrino ma ad ogni transazione registrata faceva suonare un campanello che indicava che era stata effettuata una vendita. Inoltre, funzionava come una semplice macchina addizionatrice, indicando il totale delle vendite effettuate nel giorno.

Frank Winfield Woolworth, imprenditore americano che aveva aperto la catena di negozi “Great Five Cent Store” in America, nel 1909 apre il suo primo negozio nel Regno Unito, dando il via alla prima catena internazionale di negozi. Nello stesso anno, Selfridge aprì a Londra un grande magazzino sotto il nuovo concetto di retail-tainment*. Selfridge ridefinisce il concetto di retail portandolo in una dimensione di intrattenimento. Lo shopping è una attività che deve stimolare tutti i sensi.*Tradotto dall'inglese-Il retailtainment è il marketing al dettaglio come intrattenimento.

Il mercato diventa internazionale e lo shopping diventa un vero e proprio intrattenimento!

Come amava dire Selfridge:“Excite the mind, and the hand will reach for the pocket.”

Lo shopping diventa una forma di divertimento e di svago, e il grande magazzino un punto di riferimento sociale e culturale.

La merce era esposta in modo tale che i clienti potessero toccarla e esaminarla, la zona dei profumi (altamente redditizia) venen spostata al piano terra.

Per consentire alle donne, che rappresentavano un importante segmento di clientela, di rimanere più a lungo all'interno del grande magazzino, introdusse per primo i bagni per le donne.

Debate

1916 - i Supermarket

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Piggly Wiggly

1930

Albers

1933

London Co-operative Society

1948

Esselunga

1957

1916

King Kullen

Write your title here

In quest’anno avviene una rivoluzione vera e propria, poiché nasce il punto vendita a libero servizio, attribuita a Piggy Wiggly. Fino a quel momento i negozi - e in particolare quelli che vendevano cibi e prodotti di uso quotidiano, non assomigliavano a quelli a cui siamo abituati: non era possibile entrare, girare all'interno del negozio, vedere la merce esposta, toccare e provare i prodotti, leggerne il prezzo.

Prima l’unico punto di contatto era il commesso dietro al bancone che - dietro esplicita richiesta - avrebbe mostrato i prodotti e dato le informazioni che occorrevano.

AUCHAN – attivo dal 1989, conta circa 60 ipermercati in tutta Italia; CONAD – Consorzio Nazionale Dettaglianti, nato a Bologna nel 1962; COOP – (Cooperativa Consumatori) è il più grande distributore italiano, conta circa 1.500 punti vendita; ESSELUNGA – la prima catena di supermercati in Italia e oggi conta 140 punti vendita; IL GIGANTE – attiva dal 1972 soprattutto nel Nord Italia, conta 46 punti vendita; GRUPPO PAM – acronimo di “Più a meno”, è una società che raggruppa diversi marchi e ha aperto il primo negozio nel 1958; SISA – gruppo nato nel 1975, poco più di 2.000 filiali;

Da qui nasce l’intuizione del ‘supermarket’, idea che Wiggly brevettò nel 1917 e che portò in 10 anni ad aprire più di 2.500 punti vendita in tutta l’America.

Pollution

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Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

Got an idea?

Here you can include a relevant fact to highlight

Here you can include a relevant fact to highlight