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UK House & British Music Embassy (BME) @SXSW 2024

Downright Austin

Female restrooms

AUSTIN MAP

Male restrooms

Refreshments

Elevators

Floor 1 outdoor spaces

Floor 2 access route

Floor 1 access route

Floor 2 outdoor spaces

Floor 2 indoor spaces

AUSTIN MAP

AUSTIN MAP

UK House & British Music Embassy (BME) @SXSW 2024

Downright Austin

UK House & BME@SXSW 2024650 E 10th StreetDounright AustinParamount Theatre713 Congress Avenue Atom Theatreat the Austin Convention CenterStateside Theatre719 Congress Avenue

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Venue Map

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Alamo Ritz320 East 6th StreetJW Marriott110 E 2nd StreetThe LINE Austin111 Cesar Chavez StreetHilton Au stin500 E 4th StreetStephen F's Bar & Terraceat InterContinental701 Congress Avenue

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UK House & British Music Embassy (BME) @SXSW 2024

Downright Austin

UK HouseBusiness Demos & Lounge

TUESDAY MARCH 12th

10.00am - 1.30pm

Beep DigitalBild StudioBowers & WilkinsCharismaKouoVentola ProjectsVirtexVol

1.30pm - 5.00pm

AnagramArcadeBowers & WilkinsExperience12Round GroupVentola ProjectsVirtexVol

UK HouseIMMERSIVE Studio

10.15am - 11.00am

TUESDAY MARCH 12th

Digital Catapult Presents:From experimentation to impact - creative uses of AI in the wild

2.30pm - 4.00pm

Virtual Production Accelerator Course: Advertising edition

11.00am - 12.00pm

Digital Catapult Presents:Demonstrating the use of responsible AI in the creative industries

12.00pm - 1.00pm

Aoi & Esteban (AΦE) - Case Study

1.00pm - 2.00pm

Digital Catapul and FDI Investment Lunch

2,00pm - 2.30pm

BILD Studio presents:Mastering real-time, interactive content for jaw-dropping experiences

UK HouseLIVE Stage

10.15am - 11.00am

TUESDAY MARCH 12th

Craft and Tech: How creative design and technology realize new sustainable experiences

11.00am - 12.00am

Peaky Blinders: How a global TV hit is transforming a city

12.15pm - 1.00pm

Pioneering the future of creative technologies - from AI to XR

1.00pm - 1.30pm

Networking lunch

1.30pm - 2.00pm

How is Art a Public Good? Presented by The Royal Shakespeare Company with MIT Open Documentary Lab and the Music Center Arts

2.00pm - 2.45pm

'Future Histories': An Algorithm of One's Own' hosted b y XR Experience Award Winner (2023) Karen Palmer

2.45pm - 3.05pm

The Journey Back: A VR Experience presentation

2.05pm - 3.55pm

British Underground presents 'Taster Sessions'

3.55pm - 4.10pm

'Sonic Heritage: The First National Exhibition of Black British Music'

4.10pm - 4.25pm

'Anthropocene in C Major'

4.30pm - 6.00pm

British Underground - UK House Takeover Networking Party