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<50%

Weight of preference for face-to-face interactions.

Training

is considered the best method for updating professionals. It can either be done online or in person.

65%

Weight of preference for face-to-face interactions.

In-person conferences

are the preferred method of keeping professionals up to date.

Real World Solutions

are the preferred topic when receiving communications from the pharmaceutical industry.

5 KEY FACTS FROM OUR

CUSTOMER ENGAGEMENT STUDY

NURSES

PHARMACIES

CARDIOLOGY

HAEMATOLOGY

HOSPITAL PHARMACIES

<50%

Weight of preference for Face-to-Face interactions

Customer Engagement Study

NURSES

E-mail is the most utilized channel, although it is not the favored choice.

Roche is recognized as the company more engaged with this target, yet it is not considered as having the best approach.

Training

is considered the best method for updating professionals. It can either be done online or in person.

The preference for face-to-face interactions vs. digital interactions is slightly higher.

E-mail is the most utilized channel, although it is not the favored choice.

Was considered the company with the highest involvement with Pharmacies.

Customer Engagement Study

PHARMACIES

65%

Weight of preference for Face-to-Face interactions

Customer Engagement Study

CARDIOLOGY

E-mail is the most utilized channel, but only the 5th in the preference ranking.

Servier was the company considered to be more involved with this target.

In-person conferences

are the preferred method of keeping professionals up to date.

Results of Clinical Studies is the most pertinent content to receive by email.

Janssen was considered the company with the most involvement in Hematology, for a wide range of reasons.

Customer Engagement Study

HAEMATOLOGY

Real World Solutions

are the preferred topic when receiving communications from the pharmaceutical industry.

Customer Engagement Study

HOSPITAL PHARMACIES

Novartis was considered the company with the greatest involvement with this target.