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Imagery: The picture of a gun with America's flag on it represents how guns are a large American issue. It could also inspire patriotism, making it logical for citizens try to fight for a better country.

Comparison: By seeing the huge jump fom the number of handgun deaths in many other countries versus in America, the audience will be able to better understand how grave the gun situation really is.

Tone: The use of very short but bold and meaningful sentences creates a sense of shock and urgency for the audience to realize the very big issue at hand.

Problem/Solution: The problem posed is the number of handgun deaths in America. The logical solution for the audience to act upon is to write to Handgun Control Inc to voice out concerns.