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Transcript

Amazon

Digital Business Strategy

Go!

AWS

Goal

ENHANCE CUSTOMER SATISFACTION + ENGAGEMENT

Competitors

eBay

Alibaba

Amazon Business Channels

Website

TikTok

Mailing List - targetered customers

Prime Video

Alexa

Text + icons

Although you shouldn’t overuse bullet points, icons and diagrams can be your best allies when telling stories. You’ll hold the attention of your audience and the information will be imprinted in their brains.

Generate experiences with your content

Measure results and experiment.

It’s got the Wow effect. Very Wow.

Activate and surprise your audience

Make sure your audience remembers the message

It’s ordered, hierarchical, and structured

Conclusions

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

A great presentation ...

  • Is clear and structured
  • Tells stories hierarchically
  • Connects with your audience
  • Matches the fonts to the topic
  • Includes images and entertains
  • Shows data in graphs
  • Uses timelines
  • Is animated and interactive
  • Excites the brain
  • Does not use bullet points to excess

‘Your content is good, but it’ll engage much more if it’s interactive.’

- Genially

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions!Premium tip: Get information on how your audience interacts with your creation:

  • Visit the Analytics settings;
  • Activate user tracking;
  • Let the communication flow!