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Online Platform Experiences

IHG

Marriott

  • personalized room features
  • city tour and car rental service by destinations and hotels
  • different packages, e.g: room+flight packages.

Accor

Strengths

Weaknesses

Important Finding

This table compares the room booking experience on the online platforms with a focus on personalization.

Offer comprehensive and highly personalized services, you can nearly prepare everything you need for trip on their platform.

  • provide destination ideas in the form of blof articles, e.g: budget-friendly destinations

Lack of personalized options in the booking process

Relatively poor personalized services

  • provide personalized room features
  • offer available activities booking nearby
  • taxi booking and car rental services

Poor room feature options compare to Marriott

Accor is trying their best to offer personalized services.

Not every single hotel is able to provide those personalized services