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According to an article in Huffington Post: Why Academics Should Blog (28.11.2008 - upd. 25.05.2011)

  1. You need to improve your writing
  2. Some of your ideas are dumb
  3. The point of academia is to expand knowledge
  4. Blogging expands your readership
  5. Blogging protects and promotes your ideas
  6. Blogging is Reputation
  7. Linking is better than footnotes
  8. Journals and blogs can (and should) coexist
  9. What have journals done for you lately?
  10. You can get new projects and even grant opportunities (yes, really)

McGuire, H. 2011. Why academics should blog. The Huffington Post. http://www.huffingtonpost.com/hugh-mcguire/why-academics-should-blog_b_138549.html

It's wordy, flabby, repetitive, and filled with jargony mumbo-jumbo...But there is a whole other class of general academic mumbo-jumbo that you need to cut out of your writing right now.

Blogging has an almost-immediate feedback loop, and if you write a discipline-specific blog, then your colleagues around the world will read it (if they don't then you are doing something wrong).

Let's face it! Nobody reads journal articles unless they have to. But, people read blogs.

Cross-polination of ideas makes for a more healthy intellectual ecosystem...

By blogging a new idea, you put your stakes in the (cyber)ground, with dates and readership to attest to your claim.

In blogging links are currency: your reputation is made by who links to you and how often.

Linking is much better than a footnote. It allows your readers to visit your source material immediately (assuming it too is online), so again is likely to expand knowledge by giving readers direct access to the ideas that underpin your ideas.

Blogs and (online) newspapers exist in a symbiotic relationship: bloggers sift through and refer to newspapers, sending traffic to them. Newspapers now blog, and bloggers write newspaper articles.

Public do not get free access to most journals and even then they are not easy to find if you are not a researcher.