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Transcript

Insight EMEA x BrightTALK

Email Nurture for Leads

Start

'clicks'

'drops'

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

Due to the high value of users who reach this point, we'd then go on to consider paid options retargetting with the aim of driving these users to speak with an expert and converting them to a lead.

'not captured'

'paid contact from BrightTALK'

'subscribers to Insight EMEA BrightTALK channel

BrightTALK user enters nurture flow by showing an interest in our industry or directly showing an interest in our channel or content.

Enters lead scoring flow until reaches 'lead' status

'drops'

'interacts'

Enters lead scoring flow until reaches 'lead' status

Enters lead scoring flow until reaches 'lead' status

'doesn't fill form'

'clicks speak with an expert'

Lead Status Activated

Enters lead scoring flow until reaches 'lead' status

Clicks to'Attend another webinar'

Clicks to'subscribe'

'drops'

'interacts with email'

Clicks for'more information'

User lands in Marketo as a 'opted in' marketable' contact.

Nurture for BrightTALK Users

Email Communication from BrightTALK

Welcome to Insight

'Doesn't attend a webinar'

'Attends webinar'

Starting now reminder

Engage

New webinar available email from marketo with FastPass Registration

24 hour reminder

'Doesn't attend a webinar'

Welcome to the Insight EMEA Channel

Registration confirmation

'Registers for a webinar'

Channel Introduction email sent from BrightTALK

'subscribers to Insight EMEA BrightTALK channel'

Email Communication from BrightTALK

Welcome to Insight

'Doesn't attend a webinar'

'Attends webinar'

Starting now reminder

Engage

New webinar available email from marketo with FastPass Registration

24 hour reminder

'Doesn't attend a webinar'

Welcome to the Insight EMEA Channel

Registration confirmation

'Registers for a webinar'

Channel Introduction email sent from BrightTALK

'subscribers to Insight EMEA BrightTALK channel'