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Transcript

Research Aims

Week 2: Applied Research Project, Aims.

Research AIms

Week 2, Term 1Writing Research Aims

  • Study Tip: Academic Reading, Synthesis and High Light important information using bullet points, then add research to these points further to study and apply what is helpful.

Examples of Applied Research Aims for Business Management and Entrepreneurship:

  • Impact of COVID on management and learning
  • Contemporary innovative practices in organisations
  • Technology in education and its management
  • Financial markets and management accounting
  • Islamic banking and finance
  • Information and knowledge management
  • Entrepreneurship and small business management
  • Business development techniques
  • Marketing and brand management
  • Sustainability, eco-development and environmental management
  • Religion and spirituality in organisations

Writing aims for applied research in Business Management and Entrepreneurship involves crafting clear, focused statements that outline the purpose and intended outcomes of your research. These aims should guide your study, providing a direction for your research activities and contributing to the field's body of knowledge, especially in practical contexts like business development, innovation, and entrepreneurship. Here are steps and tips to effectively write these aims: 1. Identify the Research Gap or Problem

  • Start by identifying a specific problem or gap in the current knowledge within Business Management and Entrepreneurship. This could be a practical challenge businesses face, an unexplored area of entrepreneurial strategy, or a potential innovation in management practices.
2. Focus on Relevance
  • Ensure your research aim addresses a relevant issue that matters to businesses, entrepreneurs, or the broader economy. The aim should contribute to solving real-world problems, improving business practices, or fostering innovation and growth in entrepreneurship.
3. Be Clear and Concise
  • Your aim should be clearly and concisely stated.
  • Activity Tip: It should encapsulate the essence of your research in one or two sentences, avoiding jargon and complex language.
4. Make it Achievable and Measurable
  • The aim should be realistically achievable within the scope of your research project and timeframe. It should also be possible to measure or assess whether the aim has been met through your research outcomes.
  • Activity Tip: You can apply a SMART table in your presentation for the Applied Research Aims and Objectives.
5. Align with Broader Goals
  • Ensure your aims align with the broader goals of Business Management and Entrepreneurship, such as enhancing competitiveness, innovation, sustainability, or social impact.
  • Activity Tip: You can apply a SMART table in your presentation for the Applied Research Aims and Objectives.
Examples of Aims for Applied Research in Business Management and Entrepreneurship:
  • To investigate the impact of digital transformation strategies on small and medium-sized enterprises' (SMEs) operational efficiency during economic downturns.
  • To develop a framework for sustainable entrepreneurship that integrates environmental, social, and economic dimensions, applicable to startup ecosystems.
  • To assess the effectiveness of agile management practices in enhancing project outcomes in the tech industry.
  • To explore the role of innovation hubs in fostering entrepreneurial success in emerging markets.
  • To evaluate the impact of remote work policies on employee productivity and well-being in the service sector.
Writing Tips:
  • Start with Action Verbs: Use action verbs like "investigate," "develop," "assess," "explore," or "evaluate" to make your aims dynamic and purposeful.
  • Focus on Outcome: Clearly state the intended outcome of your research. What change, understanding, or innovation do you aim to bring about?
  • Consider the Scope: Be realistic about the scope of your research. Your aim should be broad enough to be significant but narrow enough to be manageable.
  • Consult Existing Literature: Reviewing existing research can help refine your aim, ensuring it addresses an unmet need or gap in the field.
By following these steps and tips, you can craft effective and impactful aims for your applied research in Business Management and Entrepreneurship, setting a clear direction for your study and contributing valuable insights to the field.

Writing a Research Aim:Focus on Academic Writing and Critical Thinking. What can further improve this example? Cite theories and research papers, or cite research data. Do this in your final Word Workbook and on your final presentation. You will be shown how to do this for your presentation in the upcoming weeks. Practical Example 1) Research Aim: To critically examine the market expansion strategies of TWB Construction Company, focusing on the challenges and opportunities associated with entering new markets, with a special emphasis on the experiences of small and medium-sized enterprises (SMEs). This research aims to identify actionable insights and frameworks that can guide TWB Construction Company in navigating the complexities of market entry, leveraging cultural understanding, adhering to local regulations, and conducting competitive analysis to ensure successful market expansion efforts. 2) Practical Example 2: Research Aim: To explore the implementation of sustainable business practices within the private beauty industry, assessing their impact on brand image and financial performance. This research aims to uncover effective sustainability strategies that private beauty businesses can adopt to their environmental footprint while simultaneously enhancing their profitability and brand value. 3) Practical Example 3: Research Aim: To investigate the effects of remote work on employee productivity and well-being within Tesco's Human Resource Management framework. The research aims to derive insights into optimising remote work policies and practices, focusing on communication tools, work-life balance strategies, and virtual team-building activities to enhance employee satisfaction and efficiency in a remote working environment. 4) Practical Example 4: Research Aim: To conduct a comprehensive analysis of consumer behavior within the context of Google's products and services, focusing on understanding how various factors such as social media influence, environmental concerns, and economic fluctuations impact consumer purchasing patterns and preferences. The research aims to leverage these insights to develop targeted marketing strategies that align with consumer expectations and drive engagement and loyalty. 5) Practical Example 5: Research Aim: To examine the impact of digital transformation on the operational efficiency of small and medium-sized enterprises (SMEs) within the ice cream business sector. The study aims to pinpoint specific digital tools and practices that can effectively streamline processes, lower operational costs, and boost productivity, thereby enhancing overall business performance. 6) Practical Example 6: Research Aim: To investigate the adoption of blockchain and other financial technologies (FinTech) within Lloyds Bank, focusing on their impact on security, operational efficiency, and customer trust. The research aims to explore the transformative potential of these technologies in redefining traditional banking practices, enhancing customer experience, and establishing a more secure and efficient banking environment. 7) Practical Example 7: Research Aim: To explore the process of innovation and product development within a transportation company, focusing on the tech industry's practices and their impact on market competitiveness. The research aims to uncover effective methods for fostering creativity within teams, accelerating product development cycles, and incorporating customer feedback into product design, to enhance the company's innovative capacity and competitive edge in the market. 8) Practical Example 8: Research Aim: To propose strategies for the adoption and integration of emerging technologies, such as Artificial Intelligence (AI), the Internet of Things (IoT), and blockchain, into the product development processes of eBusiness and eMarketing ventures. The aim is to enhance innovation, improve efficiency, and better meet the evolving demands of the market by leveraging these technologies.

Writing aims for applied research in Business Management and Entrepreneurship involves crafting clear, focused statements that outline the purpose and intended outcomes of your research. These aims should guide your study, providing a direction for your research activities and contributing to the field's body of knowledge, especially in practical contexts like business development, innovation, and entrepreneurship. Here are steps and tips to effectively write these aims: 1. Identify the Research Gap or Problem

  • Start by identifying a specific problem or gap in the current knowledge within Business Management and Entrepreneurship. This could be a practical challenge businesses face, an unexplored area of entrepreneurial strategy, or a potential innovation in management practices.
2. Focus on Relevance
  • Ensure your research aim addresses a relevant issue that matters to businesses, entrepreneurs, or the broader economy. The aim should contribute to solving real-world problems, improving business practices, or fostering innovation and growth in entrepreneurship.
3. Be Clear and Concise
  • Your aim should be clearly and concisely stated.
  • Activity Tip: It should encapsulate the essence of your research in one or two sentences, avoiding jargon and complex language.
4. Make it Achievable and Measurable
  • The aim should be realistically achievable within the scope of your research project and timeframe. It should also be possible to measure or assess whether the aim has been met through your research outcomes.
  • Activity Tip: You can apply a SMART table in your presentation for the Applied Research Aims and Objectives.
5. Align with Broader Goals
  • Ensure your aims align with the broader goals of Business Management and Entrepreneurship, such as enhancing competitiveness, innovation, sustainability, or social impact.
  • Activity Tip: You can apply a SMART table in your presentation for the Applied Research Aims and Objectives.
Examples of Aims for Applied Research in Business Management and Entrepreneurship:
  • To investigate the impact of digital transformation strategies on small and medium-sized enterprises' (SMEs) operational efficiency during economic downturns.
  • To develop a framework for sustainable entrepreneurship that integrates environmental, social, and economic dimensions, applicable to startup ecosystems.
  • To assess the effectiveness of agile management practices in enhancing project outcomes in the tech industry.
  • To explore the role of innovation hubs in fostering entrepreneurial success in emerging markets.
  • To evaluate the impact of remote work policies on employee productivity and well-being in the service sector.
Writing Tips:
  • Start with Action Verbs: Use action verbs like "investigate," "develop," "assess," "explore," or "evaluate" to make your aims dynamic and purposeful.
  • Focus on Outcome: Clearly state the intended outcome of your research. What change, understanding, or innovation do you aim to bring about?
  • Consider the Scope: Be realistic about the scope of your research. Your aim should be broad enough to be significant but narrow enough to be manageable.
  • Consult Existing Literature: Reviewing existing research can help refine your aim, ensuring it addresses an unmet need or gap in the field.
By following these steps and tips, you can craft effective and impactful aims for your applied research in Business Management and Entrepreneurship, setting a clear direction for your study and contributing valuable insights to the field.

Examples of Applied Research Aims for Business Management and Entrepreneurship:

  • Impact of COVID on management and learning
  • Contemporary innovative practices in organisations
  • Technology in education and its management
  • Financial markets and management accounting
  • Islamic banking and finance
  • Information and knowledge management
  • Entrepreneurship and small business management
  • Business development techniques
  • Marketing and brand management
  • Sustainability, eco-development and environmental management
  • Religion and spirituality in organisations

Examples of Applied Research Aims for Business Management and Entrepreneurship:

  • Impact of COVID on management and learning Contemporary innovative practices in organisations
  • Technology in education and its management Financial markets and management accounting
  • Islamic banking and finance Information and knowledge management
  • Entrepreneurship and small business management
  • Business development techniques
  • Marketing and brand management
  • Sustainability, eco-development and environmental management
  • Religion and spirituality in organisations