BOOKS GUIDE

1.Strategic Social Media Management

2.Strategic Management and Competitive Advantages

books - BGMT

Books for in Library Use

1.Strategic Social Media Management: Theory and Practice

Business ManagementBGMT 1011SIGN-IN

Strategic Social Media Management: Theory and PracticeThis textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation.

1 copy

1. Strategic Management and Competitive Advantage: Concepts & Cases

Global Business Strategy 1BGMT 1011SIGN-IN

Strategic Management and Competitive Advantage: Concepts & CasesStrategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, to adapt the text to the students’ particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

1 copy

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight

SIGN OUT INFORMATION WILL BE COLLECTED HERE

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

SIGN OUT INFORMATION WILL BE COLLECTED HERE

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.
• Activate and surprise your audience.

Create a new layer with all the Genially features.

Bring it to life with an interactive window

Got an idea?

SIGN OUT INFORMATION WILL BE COLLECTED HERE