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marketing and sales

Formacion Sociocultural

Marketing is a series of strategies, techniques and practices whose main objective is to add value to certain brands or products in order to attribute greater importance to a certain target audience, consumers.


Philip Kotler

"Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market for profit. Marketing identifies unrealized needs and desires. It defines, measures and quantifies the size of the identified market and the potential profit. "

For example, Spotify: create a unique user experience Spotify has a ton of data about the music users listen to, and this gives them a unique opportunity to create personalized and emotional marketing. Every year, in December, Spotify launches “Wrapped”, a personalized summary in the form of a Story with each user's favorite music



These are all activities that lead to the exchange of a good or service for money. Companies have sales organizations that are divided into different teams, which are usually defined according to these aspects: the region they are targeting, the product or service they sell, and the target customer.

American Marketing Asociation

“the personal or impersonal process by which the seller ascertains, activates and satisfies the needs of the buyer for the mutual and continuous benefit of both”

This strategy is also known as "cross-selling." It is applied by encouraging the sale of a complementary product, associating it with a main product.Perhaps you have noticed it on Amazon, where you will always find complementary promotions under the heading "Customers who bought this also prefer that" or "Complete your purchase with this item"Putting complementary objects on display increases the purchase possibilities in addition to the most important product.

Estrategia de ventas cross-selling

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