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Transcript

UNIT 12 Market Research in Business

Research and Innovation Project

Session 1

introduction

You always have the option to get ahead of the game

UNIT Summary

Learning Outcome 1

Learning Outcome 2

Learning Outcome 3

Learning Outcome 4

What we will be looking at

Assignment brief

4.1 Interpret findings from the research presenting them in an appropriate format

3.1 Conduct primary and secondary research for a selected product/service

2.1 Plan market research for a selected product/service

1.1 Describe types of market research 1.2 Explain how different market research methods have been used to make a marketing decision within a selected situation or business

Learning Outcome 1 - Understand the main types of market research used to make marketing decisions.

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Learning Outcome 2 - Be able to plan research

Learning Outcome 3 - Be able to carry out research

Learning Outcome 4 - Understand the challenges faced by businesses using internet marketing.

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What we will be looking at

Primary research: surveys (face to face; telephone; postal; online); focus groups; piloting. Secondary research: existing data (internal/external). Qualitative/quantitative data. Planning: identify stages; timing; resources; target group; sample size. Research: research tools; data collection; data analysis; recommendations. Survey; questionnaire; question type; sequence; pilot. Data presentation: trends; graphs; charts. Method and findings: oral/written. Identifying limitations of methods.

Content

Now lets discuss what is expected of you for this unit.
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Assignment Brief - preview

We don't like to bore. We don't want to be repetitive. Communicating as always is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.Pose a dramatic question; it's the essential ingredient to hold the audience's attention. It's usually subtly introduced at the beginning of the story to intrigue the audience and it's resolved at the end.Visual content is a universal, transversal language, like music. We are able to understand images from millions of years ago, even from other cultures.We grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what counts. We associate visual content with emotions.Write a great text by clicking on Text in the left sidebar.Note: fonts, size and color should be adapted to the topic you are addressing.

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Read these next few slides what information have to gathered that could help you with this unit work.

When we are told a story, it moves us, it can even touch us, causing us to remember stories up to 20 times more than any other content we consume.Here you can include visual resources to leave your audience amazed and highlight specific data that will be deeply ingrained in their memory.Disciplines like Visual Thinking facilitate visually rich note-taking through the use of images, graphics, infographics, and simple drawings. Give it your all!Bring life to the elements of your creation with animation.It's impossible not to pay attention to moving content!

Keep in mind that this is an introduction. So take the opportunity to provide context for the topic you're going to discuss, briefly explain what you will be talking about and highlight the most relevant points to your audience.If your goal is to grab your audience's attention, make a 'match' with your audience, and leave everyone speechless, this Genially template is for you.Use visuals in your presentation. Interactive visual communication enhances communication outcomes on any topic and in any context you can imagine. Turn numbers into stories.

Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio, or sound effects here... It always adds up!

Multimedia content is essential to achieve a WOW effect in your creations. Including background music, audio clips, or sound effects here... It always adds value!

Genially

objectives

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LINK

GENERAL

With Genially templates, you can include visual resources to leave your audience speechless. In this space, it is also recommended to establish the importance of the topic, discuss previous and current research in the field, and identify what the problem is. We also recommend that interactivity and animation be present in all your creations, regardless of their type.

Generate experiences with your content.

Measure results and experiment.

Has a WOW effect. Very WOW.

Activate and amazeyour audience.

Make your audience remember the message.

It is neat, hierarchical and structured.

Animate your content and take it to the next level

'Your content is liked, but it's much more engaging if it's interactive'

Genially

To create a good introduction, in addition to providing context for what will be discussed, it is essential to explain why this work is necessary, use a formal and impersonal tone, and organize the information.In this space, it is also recommended to establish the importance of the topic, discuss previous and current research in the field, and identify what the problem is.Our brain is wired to consume visual content. Some data: 90% of the information we process comes through our sight, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.

We also recommend that interactivity and animation be present in all your creations, no matter their type.These two pillars of communication can make the most boring content fun and memorableNeed more reasons to create dynamic content to tell stories?Our brain is biologically prepared to process visual content. Almost 50% of our brain is involved in processing visual stimuli.

objectives

specific

If your thing is to capture the attention of your audience, match with your target and leave everyone speechless, this Genially template is for you. It is clear and structured to convey information in an organized and hierarchical way, and to achieve delivering content that excites the brain. Animation and interactivity are two fundamental pillars for this.Tags, windows, links, audios... With Genially, you can include any type of interactivity to add additional content and give it an animation to capture the attention of your audience. Did you know that Genially allows you to share your creation directly, without the need for downloads?

Is it a bird? Is it a plane? It's a space where you can talk about the mission and vision of your project.

Interactivity and animation can be your best allies in making content fun.

That's why, at Genially, we use AI (Awesome Interactivity) in our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

Need more reasons to create dynamic content to tell stories?

90% of the information we assimilate comes through our sight, and we retain 42% more when the content moves.

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Therefore, animations are perhaps the most effective resource to capture the attention of your audience and make a 'match' with the public.

FINANCING

a great title

You can include an image of yourself, a speaker, or the topic you are going to discuss... Whatever you need. But illustrate it to break the monotony of the text and add dynamism to all your creations. Don't forget! What you're reading: interactivity and animation can make even the most boring content fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. If you want to provide additional information or expand on the content in more detail, you can do so through your oral presentation. We recommend that you practice your voice and rehearse: the best improvisation is always the most prepared one!

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Total

A great title

+40%

A great title

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+60%

A great title

+30%

Describe the problem you are going to solve and, above all, the reason why your idea is interesting

Here you can put a standout title, something that captivates your audience

FINANCING

LINK

Use this space to briefly describe your graphicand its evolution.

Is it a bird? Is it a plane? No, it's a creative Whitepaper: a template in the form of a guide that serves to explain to users how to solve a problem or help them understand a certain topic.Here you can include visual resources to leave your audience speechless and highlight specific data that will be etched into their memory.

To highlight super relevant data. 90% of the information we assimilate comes through our eyes.

20%

Represent your data in the simplest way: choose your chart, organize the numbers and paste them into Genially.

80%

Before starting to create, it is worth taking some time and thinking about which chart to choose to convey information.

60%

MULTIMEDIA

Keep in mind that this is an introduction. So take the opportunity to provide context for the topic you are going to address, briefly explain what you will be discussing, and highlight the most relevant points to your audience.

THIS WORK NEEDS TO BE COMPLETED BY NEXT WEEK and saved in your UNIT 12 document you should have set up.

First set of questions to be answered on your own and must be compared to Genially about your 3 rival platforms.

  • What is different?
  • How is it the same?
  • How easy it it to use?
  • How many people have subscribed to use the platform?
Now go around college asking this second set of questions for your 3 rival platforms you have found.
  • Go around college and find out how many people have heard of the platform.
  • Go around college and ask how many people have used the platform.
  • What do they like about it?
  • What do they dislike about it?

Company name: Padlet - click on the image to go to padlet to sign up and have a go.
You have read a bit about what genially can do, now find 3 of its rival platforms - Ensure that you answer the first set of questions for each platform yourself and then you will need to gather information from others around the college for the second set of questions. You must gather at least 25 responses . I have added one platform that you could explore. You can work in pairs for this work and ensure that you add who is your partner in your work.

Your first Task

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What do you know already - Quiz to complete before the next session.

Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subliminally at the beginning of the story to intrigue the audience and is resolved at the end. Visual content is a universal language, like music. We are able to understand images from millions of years ago, even from other cultures. We capture visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is the one that matters. We associate visual content with emotions.

With the Genially templates, you'll be able to include visual resources to leave your audience speechless. You can also highlight a specific phrase or data that will be etched in your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want!What you're reading: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and hooks. Need more reasons to create dynamic content?

Good: 90% of the information we assimilate comes through our eyes, and we retain 42% more information when the content is moving. When giving a presentation, we must pursue two objectives: transmitting information and avoiding yawns. To achieve this, it can be good practice to create an outline and use words that are etched into your audience's brains. When giving a presentation, we must pursue two objectives: transmitting information and avoiding yawns. To achieve this, it can be good practice to create an outline and use words that are etched into your audience's brains.

When conducting a presentation, two objectives must be pursued: conveying information and preventing boredom. To achieve this, it can be a good practice to create an outline and use words that will stick in the minds of your audience.If you want to provide additional information or develop the content in more detail, you can do so through your oral exposition. We recommend that you practice your voice and rehearse: the best improvisation is always the most prepared one! Remember to add some animation! Capture your audience's attention with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears just above.

Quiz will be assigned as part of the session at the end. Please sign up to Quizzes click the link below. Make sure you use your correct name as your profile name. Your results will be used as evidence.

When carrying out a presentation, you have to pursue two objectives: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that engrave in the minds of your audience.If you want to provide additional information or develop the content in more detail, you can do so through your oral exposition. We recommend that you train your voice and rehearse: the best improvisation is always the most practiced one! Remember to add animation! Capture the attention of your audience with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears just above.

Good: 90% of the information we assimilate comes through our eyes and, furthermore, we retain 42% more information when the content is moving. When conducting a presentation, we must pursue two objectives: transmitting information and avoiding boredom. To achieve this, it can be a good practice to create an outline and use words that will be engraved in the minds of your audience. When conducting a presentation, we must pursue two objectives: transmitting information and avoiding boredom. To achieve this, it can be a good practice to create an outline and use words that will be engraved in the minds of your audience.

With Genially templates you can include visual resources to leave your audience speechless. You can also highlight specific phrases or data that will be engraved in the memory of your audience and even embed external content that surprises: videos, photos, audios... whatever you want!What you're reading: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and hooks. Need more reasons to create dynamic content?

Unit summary: The aim of this unit is to equip learners with an understanding of the main types of market research used to make marketing decisions. Learners will be able to plan and carry out research, and will understand the challenges faced by businesses using internet marketing.

With Genially templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or fact that stays etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want!What you're reading: interactivity and animation can turn the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. Need more reasons to create dynamic content?

Well: 90% of the information we assimilate comes to us through sight and, furthermore, we retain 42% more information when the content is moving. When giving a presentation, there are two objectives to pursue: transmitting information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that engrave themselves in the brains of your audience. When giving a presentation, there are two objectives to pursue: transmitting information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that engrave themselves in the brains of your audience.

When carrying out a presentation, there are two objectives to pursue: conveying information and avoiding yawns. For this, it can be a good practice to create an outline and use words that are etched into the minds of your audience.If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most practiced! Remember to add animation! Capture the attention of your audience with your content and choose the ideal effect by selecting the element and clicking on the Animation icon, which appears just above.