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Tiktok Digital Marketing Strategy


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swot analysis


Objectves :

Mission :

Increase visibility and traffic to the kids' crafts blog via TikTok.

  • Increase Visibility
  • Create Engaging Content
  • Optimize Interaction
  • Establish a Posting Schedule
  • Analyze and Adjust


  • Actively incorporate popular TikTok audio to participate in trending challenges and increase content discoverability.
  • Include phrases that encourage visiting the blog in the video text, for example, "For more ideas, visit our blog"
  • Link in Bio: Ensure the blog link is present in the TikTok account's bio to facilitate blog access.

Audio Integration

Call to Actions

Content Reposting

Download Tool

  • Use a tool to download TikTok videos without the watermark and credit the original authors in the description.


  • Mix reposting with the creation of original content to build engaging narratives
  • Avoid adding borders to videos and prefer writing directly on the videos via the TikTok editing platform to enhance their visibility.

Original Content Creation



  • Use relevant hashtags and rotate them regularly to find the ones that work best. Use a hashtag generator to find new ones and also draw inspiration from competitors.

TikTok Technique

Establish a consistent posting schedule to maintain audience interest and content visibility.

Establish a Schedule

Scroll daily, interact with content aligned with your video's theme on the 'For You' page.

Daily Interaction

Post regularly, ideally 2 to 3 times a day for maximum audience engagement.

Optimal Frequency

Ensure text doesn't obstruct TikTok interface buttons for a seamless viewer experience.

Clear Interface

Select a popular sound fitting the video duration to enhance content appeal.

Sound Selection

Change hashtags daily based on trends in your domain to stay relevant.

Trendy Hashtags

Integrate a Linktree providing all necessary information for easy access to products or the website.

Accessible Links

Respond regularly to comments to foster interaction and connection with the audience.

Community Engagement:


Hashtag Tool 1


Hashtag Tool 2

To maximize the impact of your TikTok videos, it's generally recommended to use between 3 and 5 hashtags. This allows you to effectively target your content without cluttering the video description. However, TikTok allows up to 100 characters for hashtags, so you can add more if it makes sense for the video.



Ready to conquer TikTok with craftychildhood ?

Strengths :

  • Unique Content: The blog offers kids' activities and crafts, meeting the needs of families and educators looking for creative and educational ideas.
  • Target Engagement: Parents and teachers of young children, the main target audience, are actively seeking innovative content to stimulate learning and creativity in children.


Screen-Free Magic: A video showcasing a time-lapse of a child engaged in creating a colorful paper mache globe. The caption reads, "Watch how this simple craft can capture your child's imagination far more than any screen. Dive into the world of hands-on learning 🌍✨. More fun ideas like this on our blog - link in bio!From Digital to DIY: A split-screen video comparing a child's bored expression while scrolling through a tablet on one side, to the same child's joyful engagement in painting and decorating a cardboard castle on the other. The video transitions with a catchy tune, and the caption says, "Transform screen time into creative time 🎨🏰. Unleash your child's inner artist with our easy craft tutorials. Check out our blog for step-by-step guides! Link in bio.Storytime Crafts: A heartwarming video of a parent reading a story to their child, followed by both engaging in a related craft activity inspired by the story, like making character puppets. The caption could be, "Bring stories to life with themed crafts that extend the adventure beyond the pages πŸ“–βœ‚οΈ. For more storytelling craft ideas, visit our blog. Link in bio!"Tech Timeout Turned Treasure Hunt: A captivating video showing a child initially glued to a tablet, then being introduced to a DIY treasure map craft. The next scene reveals the child, with a handmade pirate hat, excitedly following the map around the house to discover hidden treasures (craft supplies for the next project). The caption reads, "Swap screen time for adventure time! πŸ—ΊοΈπŸ΄β€β˜ οΈ See how our DIY treasure map can lead to hours of imaginative play. Set sail to our blog for this and more screen-free activities. Link in bio!"

Opportunities :

Let the communication flow!
  • TikTok Popularity: The enthusiasm for TikTok offers a great opportunity to expand the audience and reach new user segments interested in DIY and creative education.
  • Interest in DIY and Educational Activities: The ongoing trend towards manual (DIY) and home educational activities, bolstered by experiences during lockdown periods, presents an opportunity to attract an engaged audience.

Weaknesses :

  • Limited Visibility: The TikTok account suffers from restricted visibility due to the use of videos with TikTok watermarks, the absence of calls to action, and a lack of optimization in terms of sound choices and hashtags.
  • Lack of Personalized Engagement: Reposting content without a personalized engagement strategy can limit user interest and retention.

Threats :

  • Intense Competition: The sector of kids' activities and crafts on TikTok is highly competitive, which can make it difficult to differentiate and gain a loyal audience.
  • Volatility of Social Media Algorithms: Frequent changes in the algorithms of platforms like TikTok can affect content visibility, requiring constant adaptation of the content strategy.