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Transcript

Presentation

Sarvesh MEENOWASteven FOULONAnthony BIELErwan BLINIERE

Implementation of Machine Learning Modeling

Focus on Leather good

Proportion of items bought by women in 2022 in Leather good

88%

Proportion of items bought by women in 2022

73%

2022-2023 Trend

Items bought

-11%

KPI : Items bought

Profile with the Most Potential

-25 %

38%

[24,35[

[50,65[

-18 %

-16 %

37%

34%

21%

18%

26%

26%

2022

2023

Items bought 2022-2023

-12%

Items bought2022-2023

-17%

Focus on Women

Focus on Leather good

2022

2023

2022

2023

2022

2023

[24,35[

[50,65[

LG Accessories

City bags

-30 %

22%

19%

52%

46%

63%

56%

Marketing strategy

Marketing strategy :

  • 50 to 65 years Women
  • City bags

Collaboration with Kim-Hye-Soo Platform uses :

    • Magazine : (W Korea, Korea vogue)
    • Display OOH

Marketing strategy :

  • 24 to 35 years Women
  • LG Accessories

Collaboration with Blackpink Platform uses :