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Urgent yet unimportant tasks are "disruptive" elements that require immediate attention, but have no real impact on our work. These tasks should therefore be avoided, or delegated to a third party if possible.These may include tasks such as:

  • handling certain calls, e-mails, etc,
  • special requests from staff/colleagues/suppliers (urgent information, advice, a helping hand, etc.),
  • tasks that could be important but are of no importance to you for you and the progress of your work


The origins of the Eisenhower Matrix are attributed to the famous organizational Dwight David Eisenhower, who was the 34th President of the United States from 1953 to 1962.A military man as well as a politician, he had to meticulously choose which tasks to focus on on a daily basis, so that only important and urgent matters reached his desk. He is credited with the quote "What is important is seldom urgent, and what is urgent is seldom important".It was in reference to this that the Eisenhower matrix was theorized and popularized by Stephen Covey in his bestseller "The 7 Habits of Those Who Succeed at Everything They Do", to sort tasks according to whether they are more or less urgent or important.


Tasks that are neither important nor urgent are all the clutter you need to get rid of for greater efficiency. They are therefore to be avoided and systematically eliminated.They can be:

  • unproductive bad habits,
  • distractions that prevent you from working efficiently (unwanted notifications, surfing the Internet, etc.),
  • time-consuming hesitations that eat up positive energy,
  • ruminations on things you can't control.


Important and urgent tasks require rapid, even immediate, attention and action. They should therefore be given priority.They may include:

  • items that have an impact on your objectives,
  • items with direct implications for a project,
  • a problem to be resolved urgently (conflict, crisis, etc.),
  • important calls/emails that need to be dealt with quickly.


Important but less urgent or non-urgent tasks are those which have no immediate deadline but which are of some importance to you, your team, your company, etc. They therefore need to be planned. These tasks are:

  • items to be planned over the coming weeks,
  • moments dedicated to strategic intelligence,
  • developing an action plan or project,
  • training and coaching.