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Add a characteristic here. (For instance, consider the age range of the intended audience.) The intended audience the poster designs itself for is teenagers to young adults in high school and college. The grim graphics indicate a mature audience.

Add a characteristic here. (For instance, consider where the intended audience falls on political spectrum.) The audience is part of a democratic society where their opinions matter and influence the change in rules and norms.

Add a characteristic here. (For instance, consider the level of education of the intended audience.) The audience is well educated as the school funds live experiments and dissections in class. Hence, the audience is able to make their own choices.

Add a characteristic here. (For instance, consider the average income level of the intended audience.) The average income may not be as high-as the audience is intended for teens and young adults-which persuades the viewers to listen to the poster.