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The age range is going to be mostly high school students (where dissections are common in biology classes) as the depiction of another student dead in what is a familiar place for some high school students will attract people for PETA

PETA is more centrist (or at least tries to make it seem like they are) to appeal to everyone, not focusing on just one party but all of them to get the most supporters.

The students being targeted are most likely going to be in a more high-income environment where dissections are more common - these places can afford the equipment and the animals.

PETA is looking for people who didn't originally have an opinion on dissection - people against it already are no use, and they need more people backing the cause, so they look to urge some neutral people with the depiction of the dead students.