Intent
+13% lift
Favorability
+18% lift
The Result: The Katz Digital & PodKatz campaigns
yielded exceptional impact on brand
lift at all consumer touchpoints, far
exceeding client expectations1
These brand lift scores included –
Client Objective: One of the largest national banks
wanted to build awareness for
their newest checking account
capabilities. They wanted to use a
geo-targeted Podcasting and
Streaming Audio campaign to
reach new checking account
customers.
- 18% Favorability lift
- 13% Intent Lift
How Katz Digital met
that objective:
that objective:
Combining our massive Audio streams
and PodKatz, our podcasting offering,
we used several tactics:
Targeting: We DMA-targeted Katz
Streams and PodKatz plus applied
contextual targeting to reach potential
banking customers.
Attribution: We partnered with
Veritonic, a brand lift attribution leader,
to examine lift across the various
points of the consumer funnel.
+115%
Lift in Awareness!
Leading national bank partners with Katz Digital
and yields double digit brand lift scores!
