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Transcript

SWOT Analysis

Strengths

  • Wide range of digital product portfolio
  • Strong brand recognition for textbooks and publishing services
  • Strong willingness to invest in digitalising products

Weaknesses

  • Majority of sales are concentrated in North America market
  • Lack of AI integration in educational tools
  • Lack of channels for customer support

Opportunities

  • Strategic acquisitons to expand services offering (e.g. Mondly, Credly)
  • Leveraging on current product expertise to expand into adjacent markets

Threats

  • Rapid adoption and application of AI in other edtech platforms that improve their attractiveness
  • Rise of AI chatbots
  • Shift towards personalised learning experience