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Levi Strauss & co.

Challenges

Levi's faces intense competition in the fashion industry from both traditional denim brands and emerging direct-to-consumer and online retailers. The brand must continuously innovate and differentiate itself to maintain market share.

With increasing consumer awareness and demand for sustainable and ethically produced clothing, Levi's must navigate the complexities of implementing sustainable practices across its supply chain while maintaining profitability and brand integrity.

Smart Campaign Objectives

25%

Increase Online Sales

30%

Enhance Sustainabilty Awareness

20%

Improve Brand Perception Scores

Target Audience

Known for quality, innovation and sustainability. Leading the way in denim fashion

Live in Levi's

As consumer shopping behavior shifts towards online channels, Levi's must prioritize digital transformation to enhance its e-commerce capabilities, improve the online shopping experience, and effectively engage with customers across digital platforms.

Useful Media Trends

Social media continues to play a significant role in shaping consumer preferences and purchasing decisions. Levi's should focus on influencer partnerships, user-generated content, and engaging social media campaigns to increase brand visibility and engagement.

The COVID-19 pandemic has accelerated the growth of e-commerce, with consumers increasingly shifting towards online shopping. Levi's must leverage this trend by optimizing its e-commerce platform and enhancing digital marketing efforts to drive online sales.

Consumers are increasingly prioritizing sustainability and ethical practices when making purchasing decisions. Levi's can capitalize on this trend by transparently communicating its sustainability initiatives and engaging consumers with meaningful sustainability-focused campaigns.

Campaign Message

To position Levi's as a leader in sustainable denim fashion while driving brand engagement and loyalty among environmentally conscious consumers.

Levi's target audience comprises environmentally conscious millennials and Gen Z consumers who value authenticity, sustainability, and style.

Gender Distribution

Age Distribution

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  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

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Let the communication flow!

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Here you can include a relevant fact to highlight

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

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Here you can include a relevant fact to highlight

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  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight

  • Generate experiences with your content.
  • It’s got the Wow effect. Very Wow.
  • Make sure your audience remembers the message.

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like!Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

Let the communication flow!

Got an idea?

Here you can include a relevant fact to highlight