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Transcript

Oral Pesentation

Advertising

01

What is this?

Short phrase used in advertising that is used to attract attention to a product feature or reinforce a company's brand.

Phrase or words marked in large, bold type in printed featured as part of a broadcast commercial.

Slogan

Headline

Short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or TV.

Symbol or other small design created by a brand to identify its products.

Jingle

Logo

Particular group of people that an advertisement is intended to reach.

Text that is intended to help the sale of a product.

Target Group

Copy

Item of publicity to promote a product in newspapers, TV commercials, billboards, flyers, pop-up ads, radio commercials, etc.

Organised course or plan os action.

Advertisement

Campaign

02

Advertising strategies

Work carried out by:- Bárbara Oliveira nº3 11ºD

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