Annual Strategy Meeting
Amador Sánchez Berru
Created on January 13, 2024
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Transcript
Start
imagine & anticipate
Annual Strategy Meeting CC Málaga/Córdoba 2024
Equipo Málaga- Córdoba
¡MUCHAS GRACIAS A TODOS POR ESTE 2023!
Carmen Sánchez
Welcome to the team!
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
imagine & anticipate
01
El mundo está cambiando...
El mundo está cambiando...
View +
View +
View +
View +
View +
Step 3
Step 2
Step 1
...nuestros clientes marmolistas están cambiando...
...nuestros clientes tiendas de cocina están cambiando...
...nuestros clientes decoradores están cambiando...
...nuestros clientes promotores están cambiando...
...aparecen nuevos jugadores en el mercado que no conocíamos..
...quedando muy pocos jugadores importantes para encimeras de cuarzo...
...siendo el resto muy minoritarios y sufriendo en ventas...
...y apareciendo marcas de mucho nivel aprovechando el boom del porcelánico...
...y un universo de jugadores en el resto de aplicaciones...
...Cosentino también está cambiando...
Equipo Málaga- Córdoba
... y nosotros, ¿estamos cambiando? ...
¿Conocemos bien nuestras tarifas? ¿TAM, promociones, ofertas, descatálogos, certificados, ensayos?
Tarifas
¿Estamos evolucionando en la gestión de personas?
Personal
¿Estamos actualizados en las nuevas tecnologías digitales?Salforce, Offpack, nueva web, e-cosentino,...
Digitalización
¿Estamos formándonos en producto y aplicaciones?
Formación
... y nosotros, ¿estamos cambiando? ...
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
Cosentino Global
02
Venta
Venta Bruta Aplicación
Venta Bruta Mercado
Venta Bruta Producto
Venta Bruta Total
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
Cosentino Iberia
03
Ventas
Cosentino Iberia
03
Ventas
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
Cosentino Málaga
04
Ventas
Cosentino Málaga
04
Ventas
Cosentino Málaga
04
Ventas
Cosentino Málaga
04
Ventas
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
Visitas 2024
APB 2024
05
Matriz Descuentos/ Planning MKt/ Loyalty
Loyalty
Forecast MKT
Matriz Descuentos
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
Cosentino Málaga
06
Presupuesto 2024
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
Mejorar la diversificación en marca, canal y aplicación en proyectos
Proyectos
Plan de ataque especial. Revitalizar la marca
Silestone
Foco en mejorar visitas y presencia
Tienda
Equipo Málaga- Córdoba
07 ... y nosotros, ¿qué podemos hacer? ¿cuál es nuestro plan?...
1. Tienda, tienda, tienda: Mucho foco en mejorar visitas y presencia
2. Tiendas de cocina sin exposiciones
Foco en mejorar visitas y presencia
Tienda
Equipo Málaga- Córdoba
Plan de ataque especial. Revitalizar la marca
Silestone
1. Exposiciones en tiendas de cocina
Equipo Málaga- Córdoba
Mejorar la diversificación en marca, canal y aplicación en proyectos
Proyectos
1. Cuentas de proyectos sin visitar
2. Universo Proyecto
Equipo Málaga- Córdoba
Equipo Málaga- Córdoba
07 ... y nosotros, ¿qué podemos hacer? ¿cuál es nuestro plan?...
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
6. ¡¡¡Usemos el CITY!!!
5. Somos responsables de nuestros pedidos
3. Focus accounts controladas en proyectos
4. Ser capaces de ver nuestros propios números (Autonomía)
1. Número de Visitas +100%
2. Cuentas AB sin visitar +3 meses a 0
Equipo Málaga- Córdoba
08 Requisitos Mínimos
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
Equipo Málaga- Córdoba
Face To Face
08
Focus Accounts
Manu
Face To Face
09
Focus Accounts
Luis
Face To Face
09
Focus Accounts
Antonio
Face To Face
09
Focus Accounts
Eli
Face To Face
09
Focus Accounts
Alberto
Face To Face
09
Focus Accounts
Emilia
Face To Face
09
Focus Accounts
Kiko
Face To Face
09
Focus Accounts
Miguel Ángel
Face To Face
09
Focus Accounts
Matriz descuentos/APB/Loyalty/Planning MKT
05
Thanks
11
New Releases 2024
10
Focus Accounts
09
Mínimos por rol
08
Estrategia Comercial
07
Objetivo 2024
06
Cosentino Málaga/Córdoba
Cosentino Iberia
04
03
Situación actual Cosentino Global
02
Situación macroeconómica
01
Index
New Collections
10
New Realeases 2024
New Collections
10
New Realeases 2024
New Collections
10
New Realeases 2024
New Collections
10
New Realeases 2024
New Collections
10
New Realeases 2024
New Collections
10
New Realeases 2024
New Collections
10
New Realeases 2024
Thanks!
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Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
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Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
- 2022: Caesar 585Mill creciendo + 8%, y Silestone 1080Mill + 13%
- Q2 2023: Caesar 270Mill decreciendo -16%, y Silestone495% -12%
- VicoStone como segundo competidor pero decreciendo -20%
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- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
- Laminam se convierte en el segundo competidor a nivel mundial vendiendo la mitad que nosotros en Dekton
- No tenemos números 2022 de Neolìth