GU1 Stage 1 Planning
Created on January 9, 2024
Analysis of brief
Maximum mark 25
Maximum mark 25
skills & roles
laws & regulation
strategy for managing project
reflection on last year
What are you making? What is the format/medium/genre and message?What about length/size/duration/word counts?Start by producing an short overview of what you are actually going to make and then cover all of the areas covered in the following slides.
a fully developed project brief
What are you trying to achieve with your product?What is the purpose, aims and objectives of the product?How will you know it hs been a success?Who are you targeting with your product?Give the demographics... do not say it is for everyone.Who would be interested in your product?Remember that just because you can put it on the internet for the world to see doesn't mean everyone in the world is interested in your product.Distribution/publication/broadcast outlets and launch/release/performance placesMarket needs?
An analysis of the project brief including:— realistic objectives and measures of success— target audience and market research
Identification of primary and secondary researchmethods to be used
What primary and secondary research will you conduct?Make sure you understand the differences and identify appropriate and realistic research.Why would this research be useful?Who could you interview that might help?Would a survey give you some statistical data that might help?
A timeline that schedules all production activitiesand includes milestones, resources, keystakeholders
Start by brain storming and writing down everyhting you need to do.Think about pre production, production and post production activities.This will show that you fully understand the process from start to finish to produce your product.It must have dates and times in a logical order. You can create a ghant chart if you wish.Make it realistic so that it actually helps you to make your product by keeping you on track.
Resource planning, including people, places,equipment, software
What are you going to need to make your product?What people do you need and why?Do you need access to specific locations?What equipment/hardware do you need?What software do you need?
Identification of the skills, roles and contactsrequired for completion of the project
What the the required soft and hards skills which you will need to make this product? Think of all the job roles you will be performing.What people/organisations will you need to keep in touch with when making the product?
A consideration of relevant statutory and voluntary controls
What are the key laws you will need to abide by?What voluntary controls are in place for the industry related to your product
A consideration of ethical issues relevant to themedium and audience
What are the key ethical issues that are relevant to your product?What are key ethical issues relating to your audience and market?What ethical issues will shape your product?
Anticipation of potential difficulties and constraints and solutions
What problems might you encounter?What about accessibility, budget, time constraints?Why might YOU be part of the problem?What solutions will you put in place?
A strategy for managing the development of theprojectstraintsand solutions
How exactly will you manage the project and organise yourself to complete the project to the deadline?You need to be specific about what you are going to do to manage the project.Files, Time Management etc
The plan should be 800–1,000 words or 8–10 minutesof oral evidence. You must achieve all of the minimum evidence specified above in order to pass the planning stage. The planning stage must be passed before the developing stage begins. If remediation is required then you can only get a maximum of half the mark for this stage.25 marks allocated to the Planning Stage