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Transcript

HISTORY

1886

1888

1916

1919

Coca-Cola was created by doctor J.Pemberton in Atlanta

Robertson sold the formula to a businessman named Asa Candler. He was a marketing genius.

Thomas and Whitehead created the recognizable shape oh the bottles.

Robert Woodruff became the new ownen and decided to distribute the product everywhere in the world and install bottling plants in various countries.

Characterisation

scope

type

sector

Human resouces

international

company

sector primary and secondary

2800 collaborators 36 000 employees

Strengths

Weaknesses

Opportunities

Threats

INTERNAL

EXTERNAL

- Streng brand identity (colour, logo) - Global scope

- health issues - lawsuits

- add new goods to the market - lawer added sugar

- competition with Pepsi - water usage controversy - pollution lawsuit - increasing health Awarness