Vision Map - Test
Created on November 23, 2023
More creations to inspire you
DCMS = UK Department for Digital, Culture, Media & Sport DST = UK Department for Science & Technology DBT = UK Department for Business & Trade
Can you make out what the country flags that the travellers are carrying have in common?
The red labels are organisational functions, rather than specific division or team names - given our interwoven and matrix ways of working
Our Purpose Statement - Starting with our "Why"
Extending tourism season
As mentioned, there is no one way to read the vision map. If you wanted some guidance, try the following:
- The foundation (bottom centre): Our values underpinning everything
- The work (centre): Successful collaboration using the image of a passport (tourism theme)
- The aim (sides/top background): Getting more travellers to visit Britain
This vision map was co-designed in May 2023 with colleagues for colleagues, with two key aims: 1) To communicate better what the organisation's transformation work is about2) To picture where we are heading together
Why a vision map?
More about our Building Our Future transformation programme here:
What is it for?
There are multiple ways to use the image: Whether you've been with us for long or short, whether on your own or during a group discussion, this is a busy image depicting a busy organisation (think "Where's Wally"). Your eyes might focus on something different everytime you come back to it - you might even spot new details you hadn't seen before.
Wondering where to start?
In late 2022, we published a study that explored "the population of international leisure travellers in a post-pandemic environment in order to inform how to best inspire, convert and delight them".
Our MIDAS study
- Passion: Fuelled by our enthusiasm and positivity to deliver excellent results
- Partnership: Empowered to work partners towards a greater aim beyond our own
- Pace: Delivering innovation through agility, boldness and bravery to take calculated risks
In May 2023, we launched our new set of organisational values that were co-created by colleagues from across all divisions and geographies:
Our organisational values
Sharing your thoughts
For any comments, feedback, or thoughts on where else to add an interactive element on here, please email:firstname.lastname@example.org[Subject line: "Vision Map feedback"]
The UK has almost 1500 discrete river systems?The country's longest river is the River Severn flowing through Wales and England, with a length of 220 miles/ 354 km. And yes, as you're probably wondering: It is closely followed by the River Thames (215 miles/ 346 km)
Did you know...
As one of our partners in the aviation sector, we recently teamed up with British Airways to produce a series of frequently asked questions from potential visitors - such as this one, "Why travel to Britain?"
Extending Britain's tourism season