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Manana Sera Bonito (KAROL G)

Transcript

Christo Hernandez

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Christo@Interscope

Karol G

Unstoppable

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Karol G

Manana Sera Bonito (Bichota Season)

Artist

Karol G

Karol G

Manana Sera Bonito

Label

Interscope Records

Producer

Ovy on The Drums

Karol G

Ocean

Karol G

KG0516

Audience

Fans

ALBUMS

client/organization logo and title

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The 3 main songs provided below represent the mental health ties and significance behind the album.

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KAROL G

THE ALBUM

3:12

3:19

3:00

3 Manana Sera Bonito

2 Amargura

1 Mientras Me Curo Del Cora

The toolkit's news release highlights the significance of the artist's newly released album, offering the audience a compelling introduction to the artist and a glimpse into the album's content. The news release provides a detailed account of the song's contributors, featured genres, personal anecdotes about the artist linked to the album, and an explanatory summary of selected songs. Concluding the news release, there was a description of the record label that played a role in the album's creation. Incorporating the News Release is crucial because it offers coverage of content that individuals may not be familiarized with or may wish to explore further but might lack guidance on where to begin. It facilitates engagement, enhances credibility, and supports promotion, all of which contribute to maintaining transparency enriching the music and the label's comprehensive communication strategy.

KAROL G

NEWS RELEASE

The toolkit incorporates two fact sheets. The initial one outlines the album's collective achievements, providing essential details such as key album information, music origins, featured artists, and streaming services. The second fact sheet delves into the album's business aspect, spotlighting Interscope Records as a longstanding label. It details the label's history, rostered artists, competitors, CEO quotes, and the recognition garnered, exemplified by artists like Karol G. Inclusion of this fact sheet is crucial in maintaining consistency in messaging to the audience. It showcases adaptability across various media platforms, ensuring a swift and direct communication approach to interested audiences or clients. Ultimately,the facts sheets contribute to the organization's cohesive and impactful brand messaging.

KAROL G

FACT SHEET

KAROL G

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Descirbing the process behind the formation of the toolkit

PLAYLIST

Problems/Issues

Christo@Interscope

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Inconsistency in Messaging:Communication in the toolkit was vital. I wanted my messaging to have a form of communication with the audience and users to understand the meaning behind the album. I acklowegeed that if there was a sense of inconsistency with me communicating my project to an audience, it may lead to undermining the overall effectiveness of the communication strategy. Lack of Visual Appeal: The process of the visual appeal to the toolkit was an essential element since I wanted the information to capture the attention of users/audiences. Incorporating the creativity aspect of the toolkit is vital as it becomes an engaging element to make the toolkit visually pleasing and user-friendly. I employed various color templates, patterns, and pictures to grab audiences' attention, especially those interested in the album and artist. It consisted of a lot of trial and error, which became overwhelming but turned out effective. Overly Complex Language: If the toolkit uses overly complex language or industry jargon, it may be challenging for the intended audience to understand, defeating the purpose of clear and effective communication. I wanted the terminology of this toolkit to be understandable yet practical and straightforward to present the story behind the project. Insufficient Flexibility: A fixed toolkit that doesn't allow transformation to different situations or changing circumstances may limit its usefulness. What I Learned: I learned to let creativity flow, especially when writing content about the music industry or the music label. The music sector is a form of expression for everyone to grasp and take in. It made sense to try different organization methods and different messaging frameworks.I learned that reorganizing and changing the toolkit structure, which looked promising but did not, is okay—connecting on this topic, being okay with receiving feedback on my work, and being open to constructive criticism. I learned that researching consists of fact-checking that information and ensuring that details are correct and reliable.

KAROL G

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FAQ

THE FAQ provided a variety of questions pertaining to the album, the process of the album, the mental health ties and importance behind it as well as any consumer asked based questions about Interscope Records. I wanted to make the FAQ section of the toolkit understanble and direct. a Link has been attached to direct to the actual website.https://ad2f7d4f-b241-4c76-a6e0-0e8e048fb517.mynotice.io/

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