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Internal CommunicationsStrategies for Benefits Awarenessat Texas State

There are a variety of benefits and perks to working for Texas State University, especially for our full-time employees. However, many employees, including our President’s Cabinet, are completely unaware of all the benefits they have access to. How will you increase awareness of our amazing benefits for Bobcat employees?

THE CHALLENGE

CONSIDERATIONS

How to keep them engaged

How to get TX State employees to want to continue reading, watching, and interacting materials sent out

The Toby Dilemma

How to get TX State employees to read, watch or otherwise interact with the the materials sent out

How to get people engaged?

OPEN DOOR

SOCIAL MEDIA

FACE TO FACE

PRINT

DIGITAL

Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:

STRATEGY

OPEN DOOR

SOCIAL MEDIA

FACE TO FACE

PRINT

DIGITAL

Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:

STRATEGY

Campaign idea with the goals of:

  • Sharing information about benefits to all employees
  • Building community
  • Bridging the HR gap by being witty, human, relatable, and unexpected.

BOBCAT REACH

  • How to make it different from every other newsletter in your inbox
  • Brief
  • Interactive elements
  • Interesting Graphics
  • Eye-catching easy reads for short attention spans

Interactive Newsletter

Give people a chanceto interact within the email

Give people a chance to see themselves or someone they know

take things that are difficult to understand and put them in graphics

Newsletter Elements Examples

Video embedded within the newsletter

  • doubles as online ads
  • can also be published on website

Video

A humorous "Dear Abby" style column with make-believe situations that addresses HR issues and helps explain benefits. "Reachina" could even have her own interactive Microsoft Teams channel for people to ask questions.

"Dear Reachina" Column

  • Great for important dates like open enrollment
  • Sign up could be incentivized

Text Message Marketing

OPEN DOOR

SOCIAL MEDIA

FACE TO FACE

PRINT

DIGITAL

Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:

STRATEGY

Posters

People love stickers.

Stickers

OPEN DOOR

SOCIAL MEDIA

FACE TO FACE

PRINT

DIGITAL

Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:

STRATEGY

Zoom Info Sessions

Reaching out to the President's cabinet, or to individual departments for more intimate discussions.

Small Group Presentations

OPEN DOOR

SOCIAL MEDIA

FACE TO FACE

PRINT

DIGITAL

Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:

STRATEGY

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Instagram Account

Companies have been using Twitter / X to communicate in a way that gives a personality to the company and keeps the company relevant by interacting with current events.

X Account

Examples

OPEN DOOR

SOCIAL MEDIA

FACE TO FACE

PRINT

DIGITAL

Think outside the box and use internal communications in creative and unexpected ways to reach Texas State Employees through:

STRATEGY

Meet HR- What does HR love about HR? Videos or stories

Benefit Stories

Bobcat Reach CRIBS

"Dear Reachina" Teams Channel

Ability to request small group presentations on specific topics

Interactive Contact Flow Chart

Mascot

BENEFIT Stories

Campus Scavenger Hunt

Bobcat Reach CRIBS

ReachPoints

BobcatReach App

Additional Ideas

Thank you!