Pitching
Bảo Ngọc Nguyễn
Created on November 19, 2023
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Transcript
WEEK 13 - 14
START
Presentation
presents
THE ART OF PITCHING
Practice
Techniques
Steps
INDEX
Pitching
SECTION 01
Why it is one of the most sought-after skills amongst employees?
ELEVATOR PITCH
SCENARIO
Imagine one day you step in the lift and meet the customer of your dream, they start the small talk with the typical question “So, what do you do?” and you have about one minute to answer the question.
Explain clearly and concisely their business ideas/projects
Why you are suitable for the position?
What you are capable of?
Who you are?
IMPORTANCE
SECTION 02
PITCHING METHODs
STEPS
Practice- Fluency- Accuracy- Language
Understand what you are about to deliver- Easier for audience to understand- Focus on most basic and outstanding features at first
Compose the script - Create a full draft- Revise - Answer three central questions- Focus on the audience’s needs
SECTION 03
Employing Persuasive techniques in Pitching
ground rules
+info
Honesty- Signals of honesty
+info
Charisma- Inclusive language- Proper body language, good eye contact- Positive postures
+info
Voice controlling- Pause wisely- Adequate volume
+info
Powerful story- Add visual aids - Proofs of credibility
TECHNIQUES
wolf of the wall street
Watch the video and note down how pitching was shown?
Practice
sales pitch
Form a group of 4 - 5. Each group creates a new product. After 10 - 15 minutes of preparation, the chosen group has 3 - 4 minutes to pitch their new product to the class. After the pitch, the number of people willing to buy the product will be checked by a show of hands.
THANKS!
- Add visual aids
- Provide proper proofs
- Add testimonials
- Share research data
- Compare
- Provide extra benefits
How?
Powerful story
Any successful presentations rely 65% on storytelling because it makes the presenter and what he/she represents human-like, relatable and likable.
Be charismatic
People are drawn to charismatic speakers
- Inclusive language: you, me
- Example: “Let’s take a look at what we should do to solve this problem.”
- Body language
- Eye contact
- Gesture:
- Opening the countenance by having a pleasant expression;
- Raising the cheekbones to positively affect your expression.
Control your voice
Vocal dynamics is one of the most powerful tools a presenter can use to win over an audience.
- Paces
- Pausings
- Volume