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Taylor Swift's The Eras Tour's Effect on the Travel Industry

Chicago, IL

  • June 2-4th, 2023
  • Soldier Field
  • roughly 62,000 people a night

Broke records for the amount of hotel rooms occupied while Swift was in town2,3

  • 44,000 hotel rooms occupied2
  • $39 million in hotel revenue2

Cincinnati, OH

  • June 30th and July 1st, 2023
  • Paycor Stadium
  • roughly 66,000 people a night
  • people gathered outside the stadium listening3
  • 41,000 people went to Cincinnati's event, the Taygate3

  • According to Visit Cincy, spending related to Swift's tour was an estimated $48 million1,3
  • Of the $48 million, $20 million was from out-of-town guests1,3
  • Taste of Belgium, a nearby waffle restaurant, had its best two days of sales in its 7 years open3
  • fans spent more than $7.9 million in hotels2

Pittsburg, PA

  • June 16-17th, 2023
  • Acrisure Stadium
  • roughly 68,000 people a night
  • 83% of ticketed fans were from outside of the county2,3
  • generated $46 million in direct spending1

  • The Federal Reserve Bank of America said May had the strongest hotel revenue since the pandemic largely due to Swift being in town1
  • highest hotel occupancy rate since the pandemic and 2nd highest on record with an average of 95%1
  • daily room rates averaged $309, a 106% increase1

Minneapolis, MN

  • June 23-24th, 2023
  • U.S. Bank Stadium
  • roughly 73,000 people a night
  • broke records for the number of hotel rooms occupied while Swift was in town3

Glam Doll Donuts' Taylor Themed Donuts3

  • fans were lined up all day for a box of Taylor-themed donuts3
  • The box of 12 donuts was $633
  • they sold 150 boxes before they stopped taking orders because they couldn't make any more3

Los Angeles, CA

  • August 3-5th, 2023 and August 7-9th, 2023
  • SoFi Stadium
  • roughly 70,000 people a night
  • last shows of the U.S. Leg of the tour
  • filmed The Eras Tour Documentary

  • total economic impact of $320 million1
  • 3,300 jobs created1
  • $20 million in sales and local sales tax1
  • $9 million in hotel room taxes1

East Rutherford, NJ

  • May 26-28th, 2023
  • MetLife Stadium
  • roughly 83,000 people a night

Redd's Restaurant and Bar's Shuttle System3

  • located across from MetLife Stadium3
  • charged $15 to shuttle people to the stadium3
  • shuttled about 2,000 people a night3

Denver, CO

  • July 14-15th, 2023
  • Empower Field at Mile High
  • roughly 76,000 people a night

  • resulted in visitor spending that contributed roughly $48 million to the state's GDP1

Nashville, TN

  • May 5-7th, 2023
  • Nissan Stadium
  • roughly 69,000 people
  • 4-hour lightning delay on May 7th

The Country Music Hall of Fame's Taylor Swift Exhibit3

  • planned the pop-up exhibit in 5 months, it usually takes 4 years to plan3
  • displayed outfits worn by Swift throughout each era3
  • best month in its 65-year history3
  • 114,000 tickets sold3
  • the museum sold out3

The Eras Tour is on track to potentially gross $1 billion3

Around the US

  • filling football stadiums of 70,000 people3
  • 20 cities on the first US leg1,3
  • 53 shows1
  • fans spent an average of $1,300 in local economies1
  • The average amount of money spent at each concert is the same as the Super Bowl1
  • fans have already spent $5 billion in destinations around the world1
  • total economic impact likely exceeded $10 billion1

  • experienced a "swift surge", a rush of people trying to book flights for Swift's Australia shows3
  • added 14 flights to accommodate for 3,000 more passengers3
  • this increase in tickets led to increased revenue3

Air New Zeland: The "Swift Surge"

Source 1: "The Taylor Swift Impact - 5 Months and $5+ Billion"1Source 2: "Federal Reserve Says Taylor Swift's Eras Tour Had a Massive Impact on Philadelphia Hotel Bookings"2Source 3: "It's Taylor Swift's Economy, and We're All Living in It"3