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PROPERTY OVERVIEW

NOV 23

Today, AU has established itself as a leading, innovative women’s sports property poised for tremendous continued growth.

AU is a first-of-its-kind professional sports organization established in 2020 with the mission to transform pro sports infrastructure to better serve the athletes and fans.

PRO LEAGUE AS A PBC

FIRST

+ 2022 PBC Report

+ First Pro League Recognized as a Public Benefit Corporation + Trailblazing Inclusive Policy in Sport + First Carbon Neutral Pro League in U.S.

+ Rich Klieman + Katrina Adams

+ Kevin Durant + Abby Wambach

INVESTORS

ALL-STAR

+ Board of Advisors

+ Sydney Colson + Aleshia Ocasio + Molly McCage + Charlotte North

Athlete Influencers

ELITE ATHLETES

250

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+ Global Broadcasts + In-House Content + Docuseries + Sports Betting

ATHLETE ACCESS

Best-in-Class Content and Digital Experiences for Millions

360

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+ Exciting New Format + 5-Week Seasons + Weekly Drafts + Innovative Scoring + Player-Led Teams

COMPETITION

WORLD CLASS

OLYMPIC SPORTS

4x

Sources: The New Economy of Sport via Wasserman, Vision Insights

MORE LIKELY

49%

TAKE ACTION

76%

MORE AWARE

54%

Fans of Women’s Sports are 54% more aware of brand sponsors and 45% more likely to purchase vs. men’s sports. 76% of AU fans take positive action after seeing a sponsorship and 49% are more likely to consider a sponsor.

Women’s College World Series peaked viewership at 2.3 M viewers and averaged 1.9 million on ESPN (Game 2)

Shattering Attendance Records

Women’s College Volleyball Match Officially broke the world record for attendance at any women’s sporting event

New Viewership Heights

PENT UP DEMAND

FASTER GROWTH

XX%

WOMEN’S SPORT

MORE

WHEN FANS GET

Today, there are lots of opportunities for brands to get in early on this momentum surrounding women’s sports. But none like AU who’s on pace to grow XX% faster than even its current biggest competitors did in their early days.

MORE

FANS WANT

FANS AND ATHLETES WANT–AND DESERVE–MORE

CHANGING PRO SPORTS

92,000

23M

vs

+ Barcelona FC x Rolling Stones

+ F1 Drive to Survive

+ Taylor Swift x NFL

More Access to Elite Sports Content and Their Favorite Players More Options of How to Watch & Experience These Sports More Responsibility from Ownership Groups Relative to Society and Players’ Well-Being

MORE

More Parity in How the Business is Run More Premium Exposure to Fans & Brands More Opportunities to Capitalize on Both Their Play and Personal Brands

ATHLETES WANT

+ Articulates the unique synergies and impact each partner brings to the women’s sport landscape + Drives their unique brand/business objectives forward in a measurable way

+ Overall min investment threshold of $1M per year + Minimum of 25% to co-branded exposure (i.e. media) for AU athletes + Minimum of 25% to co-branded purpose-driven initiatives

INVESTMENT STRUCTURE

It’s easy to talk a big game. It’s entirely different to publicly put your money where your mouth is. That’s what the B4C investment structure is meant to do.

PLATFORM LED

Instead of just selling assets or logo-slapping, each partnership is built around a custom narrative (i.e. activation plan) that simultaneously:

TURNKEY DELIVERY

Despite each partnership having a custom activation plan, they are each built off of the same foundational suite.

These inaugural partnerships will serve as the cornerstone for Athlete Unlimited's next evolution and continued mission to change the game of pro sports. And ultimately serve as the new model for sports sponsorships for all pro sports organizations in future.

In 2024, Athletes Unlimited will officially launch The Big Four Challenge. A public call to action for brands who "say" they support women and all the values Athletes Unlimited exemplifies to actually put their money where their mouth is.

CHALLENGE

FOUR

BIG

TIRED OF

BRANDS ARE

FOR CORPORATE PARTNERS

OPPORTUNITY

AU PROVIDES PARTNERS . . .

SPONSORSHIP

TURNING ON ITS HEAD

Preeminent Attribution for Championing Women’s Sport and Our Shared Values Stake in the Continued Success of Athletes Unlimited and Our Athletes Responsibility from Ownership Groups Relative to Society and Players’ Well-Being

Not Being Treated Like a True Partner Being Expected to Do All of the Heavy Lifting to Activate Their Sponsorships… And Grow Their Partner’s Organization Paying Overinflated Fees for Assets That Don’t Deliver Strong ROI

CSR & EMPLOYEE PROGRAMS

BUSINESS BACK

TICKETS & HOSPITALITY

FAN ACTIVATION

MEDIA & PROMOTION

CURATED CONTENT

IP RIGHTS & EXCLUSIVITY

OFFICIAL DESIGNATIONS

B4C

+ Basketball+ Softball+ Lacrosse+ Volleyball

FOUR OLYMPIC SPORTS