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MarketingAttracting a Younger Customer to your Business

Where are they?

About Me

Intro

Best Practices

Pass the Vibe Check

Woke & Broke

Conclusion

Woke, broke, and complicated

Best Practices

Pass the Vibe Check

Intro

Conclusion

(theeconomist.com)

Woke & Broke

Best Practices

Pass the Vibe Check

Intro

Conclusion

Woke & Broke

https://www.brookings.edu/articles/how-to-harness-the-spending-power-of-millennials-move-beyond-the-us/

Woke, broke, and complicated

Best Practices

Pass the Vibe Check

Intro

Conclusion

  • Values, identity, authenticity
  • Socially active
  • On their phones
  • Impatient
  • Informed

Woke & Broke

Best Practices

Pass the Vibe Check

Intro

Conclusion

Woke & Broke

Attention Economy

Best Practices

Pass the Vibe Check

Intro

Conclusion

Woke & Broke

Does your business pass?

Best Practices

Woke & Broke

Intro

Conclusion

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Buy Now, Pay Later πŸ’…

  • Less money saved up
  • Use Stripe
    • Klarna, Afterpay, Affirm

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Don't get ghosted

  • Selling certifications only?
  • Subscriptions = Recurring reliable income
  • Make sure to have bulletproof waivers and read your insurance policy.

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Your website can't be sus

  • Mobile-first
  • Transparent - or else!
  • They'll shop around
  • Looks good

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Embrace the LGBTQ+ Community

  • 🌈 11% of Millennials, 21% of Gen-Z (Gallup)
  • Only targeting during Pride month = Big Yikes
  • Why does it matter?
    • Keeping people away from your business
    • Socially connected and love hobbies

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Be a Green Flag

  • You can wave green flags in ways that don't feel disruptive.
    • Pronouns are optional
    • Unisex facilities
    • Create a culture of psychological safety
      • Comfort AND safety

Pass the Vibe Check

Best Practices

Woke & Broke

Intro

Conclusion

Lead with VALUES

  • Care about social issues and the environment!
  • Stand for something.

Pass the Vibe Check

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Social media is an art

  • Be generous
  • Automate
  • Measure!!!
  • Be authentic & Slay

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

... but if it's not working

TBH just stop

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Let them stan you

  • Attract content
  • Provide social-media-worthy opportunities
    • Mermaids!

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Apprenticeships

  • Take several seats
  • Hire apprentices (receive tax credits, extra for disadvantaged youth)
  • Extensive on-the-job training
  • Grants and tax cuts available

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Lean into AI

  • Let it help you - not replace you
  • Human filter
  • Serve them faster
  • More personalized

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Community Pool

  • CONNECT
  • Inform
  • Entertain
  • Be Fam

Best Practices

Pass the Vibe Check

Woke & Broke

Intro

Conclusion

Generation Alpha?

  • Born after 2013
  • Working directly with youth organizations cuts out a lot of the hassle.

Best Practices

Pass the Vibe Check

Q&A

Woke & Broke

Intro

Conclusion

Conclusion

Periodt.

Best Practices

Conclusion

Tools & Resources

Theory of Play

Purposeful Play

Intro