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Transcript

A clothing trend is established after an influencer or creator is seen promoting it.

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Demand for the item increases as people buy it, causing brands to reproduce this item for a much lower price with a process far worse for the environment.

Consumers globally take part in this trend as it blows up online.

This trend goes out of style, causing all the garments of this sort to go to waste, usually getting thrown away and ending up in landfills.

Timeline of a Social Media Fashion Trend

How the vicious spread of a trend contributes to fast fashion pollution